ALL WEST DRIVING ACADEMY

FROM 2 TO 37 NEW CLIENTS PER MONTH AND LOCAL MARKET DOMINATION

All West Driving Academy had a well-established website, but it wasn’t generating enough conversions every month. For this company, a conversion counted as a visitor to the website making an enquiry by completing a contact form or clicking on a link to make a phone call.

1750%

increase in
goal completions

1722%

increase in
goal conversion rate

Niche/ Industry

Driving School

Services

Website, Content, SEO

The
challenge

All West Driving Academy had a well-established website, but it wasn’t generating enough conversions every month.

All West Driving Academy’s website was generating roughly two conversions every month. For the owner-operator, this wasn’t sustainable

When the owner contacted us at Numero, we drilled deeper into his website and SEO strategy to identify why the number of conversions was so low.

The main issues centred on the design of the website, as it had become outdated. Also, the old website was not optimised to maximise conversions.

In addition, it was poorly optimised for SEO.

THE
STRATEGY

The owner of All West Driving Academy had a straightforward objective: he wanted his website to generate enough enquiries each month so he could start working in the business full-time and earn a healthy income.

At Numero, we have the skills, processes, and capabilities to deliver on these objectives. This is why All West Driving Academy hired us.

We started by building a new website for All West Driving Academy, ensuring it was modern, fast-loading, and easy to use. We also made sure it was responsive and looked fantastic on all devices.

Crucially, the new website provided the right platform for other elements of the strategy we were implementing.

At Numero, we don’t believe in building shiny new websites that contribute nothing to our client’s bottom lines. Therefore, conversion rate optimisation is central to our website development process.

For all West Driving Academy, we ensured there was a structured flow for website visitors that would result in a conversion, i.e. an enquiry about booking a driving lesson.

It is also important that websites are visited by the right people. For All West Driving Academy, this meant people who are actively looking to book driving lessons, which is where our SEO work delivered tangible results.

One of the best sources of this targeted traffic is Google, so we fully optimised the All West Driving Academy website for the most important keywords.