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  • How to Spend Your Digital Marketing Budget in NZ

    How to Spend Your Digital Marketing Budget in NZ

    A business owner, there is probably only a limited amount of money that you can spend on digital marketing strategies in NZ. There are so many options when it comes to digital marketing so it can definitely be challenging to decide where your digital marketing budget will be best spent.

    In this article, our digital marketing experts offer some advice as to how you can best spend your digital marketing budget.

    Know Your Target Audience

    Knowing your target market is absolutely essential when it comes to digital marketing in NZ. If you don’t know your target market, how do you know how you’ll appeal to them?

    If you are unsure of the details of your ideal customer, you may want to look into conducting some market research so that you have a starting point.

    You should also know if your ideal audience is local so that you know whether to invest in local SEO or not.

    Have Defined Goals

    Know what you want to achieve with your digital marketing strategies. Are you looking for new leads? Do you want to improve customer loyalty? Do you need to drive more sales? Are you looking to increase your brand visibility?

    Having defined goals will help you determine where your digital marketing budget will be best spent.

    You Don’t Have to be on Every Social Media Platform

    There are currently dozens of popular social media platforms out there, including Facebook, Instagram, TikTok, and linked in just to name a few. It can be tempting to be active on as many social media platforms as possible, and to make use of their marketing opportunities. But honestly, trying to do too much can exhaust your budget very quickly.

    By knowing your target audience you will be able to become very selective about the social media platforms you choose to be on.

    Speak to our Digital Marketing Experts in NZ

    By speaking to our digital marketing experts in NZ, you’ll be able to get a clear idea of the results you can expect to get with your digital marketing budget, and how it is currently being used. We can suggest improvements and come up with a completely customised, result-driven digital marketing strategy.

    Interested in getting the most bang for your buck when it comes to digital marketing in NZ? Get in touch with our digital marketing experts in NZ today and we can come up with the best solutions based on your budget.

  • How to Spend Your Digital Marketing Budget

    How to Spend Your Digital Marketing Budget

    A business owner, there is only a limited amount of money that you can spend on digital marketing execution. There are so many options when it comes to budgeting for digital marketing so it can definitely be challenging to decide where your digital marketing budget will be best spent.

    Choose wisely – it’s like being a kid in a sweetshop – don’t get distracted by shiny objects.

    In this article, our digital marketing experts offer some advice as to how you can best spend your digital marketing budget for optimal outcomes based on different types of business. Either way, the numero® digital marketing experts are happy to help you out with a free appraisal of options suitable for your needs.

    Strategy first

    Always begin with your plan first. A quick checklist for you

    • Define your marketing goals – do you want lead generation, direct eCommerce sales, shop visits or brand awareness.
    • Target audience – who are your customers and which websites do they spend time on?
    • Analyse past performance – do you know where your best customers came from? Were they referrals, did they walk in, respond to an advert….?

    Have Defined Goals

    Know what you want to achieve with your digital marketing strategies. Are you looking for new leads? Do you want to improve customer loyalty? Do you need to drive more sales? Are you looking to increase your brand visibility?

    Having defined goals will help you determine where your digital marketing budget will be best spent. What you needs are general benchmarks – what percentage of your annual revenues can you afford to spend, what return on investment is possible, do you have a salesforce, how long does it take to get a sale through – you get the idea.

    These goals will vary if you’re a business to business (B2B) firm compared to business to consumer (B2C) and which industry you’re in. We know benchmark averages for most industries

    Know Your Target Audience

    Knowing your target market is absolutely essential when it comes to performance marketing in NZ. If you don’t know your target market, how do you know how you’ll appeal to them?

    If you are unsure of the details of your ideal customer, you may want to look into running some market research so that you have a starting point. A good place to start is analysing your existing customers – who are they, where do they live and work, why did they choose to work with you?

    You should also know if your ideal audience is local so that you know whether to invest in local SEO marketing.

    Balancing your digital marketing budget

    Budget breakdown

    Knowing how to divide up your budget takes practice. There are some general rules of thumb.

    In general half your budget will go on cornerstone marketing. This includes:

    • Website and user experience
    • Search engine optimisation – long term organic growth engine
    • Content marketing – valuable assets that engage your prospects

    Paid Growth is the second group of marketing tactics. These can be 30-40% of your budget

    • Search engine marketing (SEM/PPC) capturing high intent search web traffic
    • Social media advertising targeting prospects based on interests, geography and demographics
    • Display and retargeting ads – getting past visitors to come back and buy again

    Community and Relationship building is 10-20% of your budget.

    • Email marketing for nurturing leads, staying in touch with past and current customers
    • Organic social media management – sharing content that builds brand loyalty and conversation

    Lastly the Tools, Technology and Analytics

    • paying fopr the technology that supports your marketing like CRM, Analytics and marketing software (email marketing in particular)

    Speak to our Digital Marketing Experts

    By speaking to our digital marketing experts, you’ll be able to get a clear idea of the results you can expect to get with your digital marketing budget, and how it is currently being used. We can suggest improvements and come up with a completely customised, result-driven digital marketing strategy.

    Interested in getting the most bang for your buck when it comes to digital marketing in NZ? Get in touch for a free assessment today and we can come up with the best solutions based on your budget.

  • Three Ways SEO Experts In NZ Can Help Your Business

    Three Ways SEO Experts In NZ Can Help Your Business

    The whole point of having a website is to showcase your brand, your organisation, your products or services and generally to present yourself in such a way as to generate more business and increase your bottom line.

    To ensure you get the best value for your website spend, you are well-advised to hire the services of SEO experts in NZ. Read more about why you need SEO experts in NZ to increase traffic to your website.

    Optimising Your Website To Build Your Brand

    The main aim of SEO is to increase your website’s rankings in search engine searches.  The purpose of obtaining these high rankings is to attract more traffic and, in an ideal situation, to convert the traffic into leads and then into sales.

    A further spin-off of this is brand-building.  While most would consider establishing and building a brand to be more part of your traditional marketing strategy, it can certainly be assisted by increased traffic.  Remember that brand-building revolves around two key concepts: displaying your product or service and influencing how people feel and think about what you provide.

    So in an SEO strategy, it is all about the content you provide and influencing how people feel and think about this content.  SEO experts in NZ can help you build the trust and credibility you need to achieve this.

    SEO Experts In NZ Can Boost Organic Traffic 

    Organic traffic is when visitors arrive at your website from unpaid sources, not from paid advertising.  By employing SEO tactics, it is possible to rank higher in search engine searches and increase your organic traffic.

    This is important because organic traffic is targeted.  The visitor to your website that arrived from a search engine’s organic results is looking for something particular.  You now have the opportunity to provide them with a product, solution or answer and thereby convert that lead into a sale.

    SEO Helps To Keep You Ahead Of Your Competitors

    Not only does SEO help to improve your rankings on search engine searches, but it also helps to give you better rankings than your competitors.  Statistics show that the top three organic search results receive more than two-thirds of a Google search page hits.  Also, the higher the ranking, the higher the number of clicks.  For example, top-ranked pages receive over 35% of clicks, down to 15-18% for second position and only around 10% for third place.  And so the numbers decrease as you go down the list of results.

    The takeaway from this is that you need to get the help of SEO experts in NZ to ensure that you are increasing your rankings and have higher rankings than your competitors.

    For all your SEO needs, contact Numero today.  We are leading SEO experts in NZ and can help you achieve the search engine results you are looking for.

  • What Should I Use for My Marketing: SEO, AdWords, or Both?

    What Should I Use for My Marketing: SEO, AdWords, or Both?

    Your website should deliver increased sales for your business. SEO and AdWords are both strategies that can help you achieve this. Which is best, however? Should you use both? Here is a comparison of what you can expect from both strategies.

    Speed

    • AdWords – you can launch an AdWords campaign in less than a day, generating immediate results.
    • SEO – SEO is more of a slow build that delivers results over time.

    Cost

    • AdWords – as AdWords is a PPC (pay per click) form of advertising, you only pay when someone clicks on your ad. Also, you can control the amount of money you spend on a daily basis.
    • SEO – if you use an SEO service, there is usually an initial fee and then an ongoing, lower fee to help keep your website as high as possible in search engine rankings. In many cases, SEO costs more initially but over time it becomes the cheaper of the two options.

    ROI

    • AdWords – AdWords delivers immediate results so you can determine ROI very quickly. This is because you will know how much you spend, the number of leads generated, and the number of sales you make. Assuming you have optimised your campaign, you must continue spending at the same level to continue getting results.
    • SEO – the results you get from SEO will take longer to come in so the ROI will not be as good initially. SEO actions you take now, however, deliver long-term results. This means the returns you get on an SEO investment will overtake the ROI you get from AdWords.

    Competition

    • AdWords – to compete in a strong AdWords market you must laser target your campaigns and, in most cases, increase your budget per click. This will reduce ROI.
    • SEO – dealing with strong competition is a challenge for SEO too, but there are options. Specifically, you can target local searches and long-tail keywords.

    Beating the Competition

        • AdWords – it can be easy for your competitors to create a more optimised AdWords campaign or to increase the budget they are prepared to spend. This can result in a competitor’s ad appearing in a better position than yours overnight.
        • SEO – the fact SEO takes time to have an effect can work to your advantage. Specifically, if you have a good position in a search results page for a crucial keyword, it will be hard for your competitors to dislodge you so long as you maintain SEO good practice.

    Targeting

        • AdWords – you have a lot of targeting options available when running an AdWords campaign. This includes targeting by interest, targeting people that have previously visited your website, targeting people on your email list, and targeting lookalike audiences.
        • SEO – your targeting options are more limited with SEO. The main option you have is to focus your efforts on particular keywords. For example, focusing on keywords with buying intent, not just keywords related to your industry.

    Algorithm Updates

        • AdWords – AdWords can change the way it works but those changes are rarely disruptive.
        • SEO – with SEO, you are at the mercy of Google’s search algorithm. When Google changes this algorithm, the position of your website could go up or down.

    Search Results Page Position

        • AdWords – Google puts up to four ads at the top of a search results page, ahead of the organic results. This is the most visible position on the page.
        • SEO – even when you get to position one in the organic search results, AdWords’ ads will appear before you.

    Credibility and Branding

        • AdWords – AdWords can have a positive effect on brand awareness, but it’s not as good as SEO.
        • SEO – SEO is excellent at increasing the awareness of your brand. In addition, many people scroll past ads to get to the organic search results. You will enhance the credibility of your brand if you have a high organic position on the page.

    Integrated Approach

    As you can see, there are pros and cons to both SEO and AdWords. For many businesses, it is not a decision of one or the other. Instead, they use both strategies, allocating part of their budget to each. This means you get the immediate benefits that PPC offers and the long-term benefits of SEO.

    An integrated approach is often the best way to maximise traffic, leads, and conversions.

  • What is SEO in Marketing?

    What is SEO in Marketing?

    If you are looking to boost your online presence, you would want to know a thing or two about SEO marketing and how to leverage it for your website.

    In this SEO marketing guide, we will teach you what is SEO and all about the process of search engine optimisation. By the end of this guide, you will know what SEO means and how it works.

    Here at Numero, one of the most common questions we get from small business owners is: “What is SEO in marketing?”

    If you have just started your digital marketing journey or build your website recently, SEO can be overwhelming. However, that doesn’t necessarily have to be the case.

    So let’s get right to the topic.

    What is SEO?

    SEO is an acronym for search engine optimisation. It is the process of improving your website’s ranking in the search engine’s organic results or the unpaid section.

    In plain English, SEO involves optimising your website’s content to make it highly relevant to your target keywords so that the search engines would find it extremely relevant to specific search queries and show the page as a top result for them.

    In essence, SEO is all about making some changes to your website content and design to make it more appealing to the search engines.

    Benefits of SEO

    There are several advantages of investing in SEO for your Kiwi business

    • By optimising your website for your target keywords, you are working to boost your visibility in the search engines. This in turn will improve your traffic, leads and sales.
    • By adding useful, engaging, optimised content, you can improve your chances of driving targeted traffic to your website organically.
    • By improving your site and content for better online visibility and readability, you make your SEO process meaningful.

    How SEO Works in Marketing?

    Search engines seek to offer the best experience to their users.

    This means showing results that are extremely useful and relevant to the search intent. To that end, the search engines crawl or scan different websites to understand their topic and relevance. This allows the search engines to deliver highly relevant listings for a given keyword or topic.

    The search engines don’t stop there. Remember, they aim to offer the best experience to search users. And that doesn’t end with high quality, relevant content. That’s why the search engines will crawl your website to identify how user-friendly it is, how easy it is to navigate, whether it is mobile-friendly among other things to reward websites that offer the best user experience with a higher ranking in the search engine results pages (SERPs).

    There are three crucial parties in the context of SEO – your website, Google (or any other search engine for that matter) and the search user. If you have a page about how to take still photography, you want Google to list it at the top of the search results when someone searches for the words “still photography”.

    SEO is the secret ingredient that you add to your article to improve your chances of Google showing up your page in the top results when people search for that keyword.

    Google considers more than 200 ranking factors when ranking a website in its search index. However, just like everything, there are two sides to SEO – the good and the bad. Let’s take a look at these.

    White Hat vs Black Hat SEO Techniques

    SEO is a long-term strategy and shortcuts don’t work. However, in your quest for lowering your cost on SEO, if you end up choosing a cheap SEO consultant, you may end up doing hurting your search rankings.

    You must make sure you are investing in white hat SEO techniques and not black hat SEO by an experienced SEO agency in NZ. What’s the difference?

    Black hat SEO is all about ranking a site in the search engines without any regard for the target audience. This strategy results in poor quality, spammy pages that are likely to get banned quickly. Common black hat strategies include duplicate content, links from websites that don’t have any relevant content, keyword stuffing, invisible text and cloaking.

    On the other hand, white hat SEO is the way to build a sustainable online presence. By going down this route, you are prioritising your target audience and are focused on providing the best user experience.

    A white hat SEO strategy means creating useful, relevant content, unique page titles, relevant references and links, standards-compliant HTML, good grammar and spelling among other things.

    On-page SEO

    On-page SEO is all about optimising the elements that are in your control, the elements that occur on your website. Here are some crucial on-page SEO factors that will boost your search rankings in Google:

    • Title tag
    • Meta description
    • Sub-headings
    • Internal links
    • Optimised images
    • ALT tags
    • Content
    • Site architectures
    • Page load speed
    • Mobile-friendliness

    Off-page SEO

    Off-page SEO elements are things that happen out of your website. You don’t have any direct control over these elements but they have an immense impact on your rankings.

    Here are some important off-page SEO factors that affect your search rankings:

    • Trust – Trust is an extremely important factor that Google considers when ranking websites. The quality of your backlinks plays a great part here. There are four aspects to building trust:
      • Domain & page authority
      • Bounce rate
      • Domain age
      • Brand identity
    • Links –  Backlinks a great way to improve your rankings. However, the quality of the links matters. Links from spammy websites can get your website banned from the search engine results pages. Instead, you must put in the time to launch an outreach campaign to earn backlinks from authority websites.
    • Social Profile – Social signals are another important off-page SEO factor.

    Conclusion

    We hope this helps answer your question: “What is SEO in Marketing?”

    Having the right online presence is ever more important and a well-designed SEO strategy is essential to that end.

    If you are not sure where to begin or can’t find the time to launch your own SEO strategy, trust the experts at Numero to boost your online presence with our carefully crafted SEO strategy for your business.

    Request a Quote | Get Free SEO Audit

  • The CrowdStrike ‘Blue Screen of Death’: what is it, and how can you fix it?

    The CrowdStrike ‘Blue Screen of Death’: what is it, and how can you fix it?

    Friday 19 th July 2024 will go down as a date to forget for the American cybersecurity company, CrowdStrike. As you will have almost certainly read by now (or directly experienced), the business issued a faulty software update that left millions of Microsoft Windows computers around the world suffering the “Blue Screen of Death” (BSOD) and failing to restart properly.

    It was Australian banks, TV broadcasters, and airlines that first raised the alarm, with thousands of machines going offline in a short time period. Before long, the issues reverberated across the globe; as Europeans woke up and commenced their own workdays, it became apparent that retailers, hospitals, and emergency services were also being adversely impacted.

    In New Zealand, services such as Auckland Transport and St John were disrupted. Even acting Prime Minister David Seymour was forced to weigh in; the Minister for Regulation confirmed that the issue was not a malicious attack, and expressed relief that “it looks like, by and large, New Zealand has got off luckier than some other countries around the world.”

    So, what did cause the BSOD issues?

    As PCs and servers across the planet continued to be knocked offline and forced into a recovery boot loop that prevented machines from starting properly, CrowdStrike quickly took the blame for the fiasco.

    In the words of CrowdStrike President and CEO, George Kurtz, the company was “actively working with customers impacted by a defect found in a single content update for Windows hosts… this is not a security incident or cyberattack. The issue has been identified, isolated and a fix has been deployed.”

    Amid predictions from IT experts that the episode could cost billions of dollars of lost productivity and commerce, and that it could take days for some systems to be fully recovered, it is clear that the bruise to CrowdStrike’s reputation could linger for much longer.
    In the words of at least one Reddit user summing up the enormity of the situation, “this is what Y2K wishes it was”.

    The return of the legendary ‘Blue Screen of Death’

    At this point, many of our blog readers may feel inclined to mention that the “Blue Screen of Death” is hardly a phenomenon borne out of this latest CrowdStrike incident. Indeed, it has been a slightly too familiar sight to many a PC user since Microsoft introduced it with Windows 3.0 way back in 1993.

    Of course, the “Blue Screen of Death” is hardly what Microsoft calls it; this critical error screen is officially known as a “stop error”. Basically, if you see such a screen – which typically displays text along the lines of, “Your device ran into a problem and needs to restart” – you will know that your machine’s Windows operating system has crashed.

    The infamous BSOD frequently happens due to kernel-level conflicts or bugs. Or to put it another way, the bugs that cause the Blue Screen of Death are often those operating deep within the operating system – a situation that can make them notoriously tricky to diagnose and resolve.

    Some classic causes of BSOD errors over the years, though, have included the likes of overheating issues and memory malfunctions.

    How to fix the CrowdStrike Blue Screen of Death

    It is important to note that the CrowdStrike BSOD issue is very much a problem with Windows PCs – Mac and Linux hosts are not impacted by the bug. Presuming you are among those affected, the problem may have been resolved for you by the time you read this.

    Indeed, on the Saturday after the issue hit, the Microsoft Download Center made available a USB tool that, according to the Redmond corporation, can assist IT administrators to resolve the problem. However, in order to use this tool, a user will need to have administrative privileges and a BitLocker recovery key for every Windows PC they need to fix.

    For its own part, CrowdStrike has referred customers to its “support portal” for the latest updates. The company added that its website would be continually updated with information on the situation.

    If, though, you’re still scrambling for answers to “how can I fix my blue screen?”, one remedy could be to simply restart your computer… again, and again, and again. Indeed, Kurtz stated in a Friday appearance on NBC’s Today show that “many of the customers are rebooting the system and it’s coming up operational because we fixed it on our end.”

    Some sources, such as this X user, indicate that rebooting over and over is, in fact, bringing success for some people. Microsoft, too, has stated that according to feedback it has received, repeated rebooting – even as often as 15 times – could help clear the issue.

    Such constant rebooting, though, reportedly hasn’t fixed the problem for everyone. CrowdStrike has recommended that those still suffering from the dreaded BSOD should boot up into safe mode, followed by deleting the corrupted file.

    These are the exact steps that the CrowdStrike website suggests:

    1. Booting the Windows PC into Safe Mode or the Windows Recovery Environment
    2. Navigating to the %WINDIR%\System32\drivers\CrowdStrike directory
    3. Locating the file matching “C-00000291*.sys” and deleting it
    4. Booting the host normally.

    CrowdStrike recommends an alternative way of solving the problem for those with a public cloud or an alternative virtual environment. More details can be found on the CrowdStrike website.

    I still can’t fix my blue screen – what steps should I take next?

    Hopefully, pursuing the aforementioned actions – and the further advice and guidance set out on the CrowdStrike website – will allow your business to say goodbye to Blue Screen of Death woes (at least until the next, hopefully non-CrowdStrike-related issue, turns up).

  • Web Developers In Auckland Explain Why Your Website Needs Search Functionality

    Web Developers In Auckland Explain Why Your Website Needs Search Functionality

    When creating the most effective website for your business, web developers in Auckland will recommend adding a search function. Remember that people visit your website mainly to gather information or find a specific product or service. The easier you make this for them, the more likely you are to be able to keep them engaged and convert this lead into a sale.

    It is proven that well-planned, clearly laid out, and user-friendly websites are the most effective. Read on to learn more about the importance of including search functionality on your website and how web developers in Auckland can do this for you.

    Why Is Search Functionality So Important?

    Having your web developers in Auckland add a search feature to your website will enhance the user’s experience in the following ways:

    • Help them to find the product or service they are looking for faster. This can increase sales in the case of online shopping sites.
    • Search results will include similar products, services or information from your website, thereby exposing them to more information and other options which might also appeal to them.
    • If you have a busy website with a lot of content, a search bar will help to prevent the user from being bogged down by information overload.
    • Having a positive experience on your website will encourage the user to return, which is precisely what you want.

    What Kind Of Search Functionality Can Web Developers In Auckland Add To Your Website?

    Search functions on website do not operate the same way as you may be used to from, for example, a Google search (although this is also available as an option). Usually, the search functionality will be based on one of these options:

    • Auto-fill searches are based on pre-programmed keyword searches, so when a user begins typing the word, the predefined list of matching options will appear for the user to select from.
    • Feature searches will allow users to refine or sort their search results on predefined categories such as price, colour, brand, size, tags, etc.
    • Abstract searches are more complex and will return the results considered to be the closest match to the keywords typed into the search feature.

    All these will enhance the user’s ability to find the product, service, brochure, download or other information they seek, which improves their experience of using your website.

    Contact Numero today to find out how our web developers in Auckland can upgrade your website to include a search function and other features to make your website user-friendly. Our team of experts is on hand to help you convert visitors into customers.

  • Use Website Design Services In Auckland To Add White Space To Your Website

    Use Website Design Services In Auckland To Add White Space To Your Website

    Your website design needs to be on point to attract potential customers and hold their attention for as long as possible. Converting a browser into a customer is directly related to how long you can keep them engaged on your website.

    There are many techniques that your website design services in Auckland will employ to make your website more appealing. One of these is to make effective use of white space. Read on to learn more about white space and how it can be used to enhance your website.

    What Is White Space?

    Any media that contains print or graphics also contains white space. White space, also known as negative space, is the part of the page or document with no text or graphics. In other words, it refers to blank spaces. Included in this are the spaces between the text itself and even the line and paragraph spacing.

    White space is a crucial design element that balances printed areas, graphics and “breathing space” in your document or page.

    Your website design services in Auckland will employ this technique to create a design that enhances the user’s interactions with your website. Pages that are crammed with information and graphics can be overwhelming and off-putting. The effective use of white space enriches the user’s visual perception of your pages.

    Website Design Services In Auckland Tell You Why White Space Is Important

    We have all had that experience of opening a webpage crammed full of text and graphics from top to bottom. The dizzying array of information is overwhelming for our brains, and there is nowhere for our eyes to be at rest.

    Now compare that impression to a website with only a few graphic elements, simple headings and defined blocks of text, surrounded by plenty of empty space. Immediately, this will be more calming and eye-catching.

    Website design services in Auckland will tell you that the other most important reasons for including white space are the following:

    • Focal Points – Adding white space around specific pieces of text or a graphic emphasises it on the page, leading the viewer’s eye to the thing you want them to be focussing on.
    • Increasing Legibility – Adding white space to text makes it easier to read. Increased font sizes, additional line spacing and extended paragraph spacing all contribute to this.

    Contact Numero today for more information on top web design techniques. Our website design services in Auckland can enhance your website by including white space and many other effective design concepts. We can help you create a website that attracts and holds the attention of your potential customers.

  • SEO Agency In NZ Answers The 3 Most Frequently Asked Questions About SEO

    SEO Agency In NZ Answers The 3 Most Frequently Asked Questions About SEO

    If you have a website and are considering the options for your digital marketing campaign, you are sure to have heard about Search Engine Optimisation (or SEO for short).

    In fact, you may even have seen that SEO is considered one of the essential tools in your online marketing toolbox. And chances are you have some questions that need answering.

    An SEO agency in NZ provides the answers to some of the most frequently asked questions. Read on to learn more.

    1. Why Is There So Much Hype About The Importance Of SEO?

    Did you know that nearly 90% of people use an internet search to find out more about a product or service? And did you know that over 75% of people will not go beyond the first page of search results to find what they are looking for?

    These two statistics highlight the importance of SEO to rank your website as high as possible on a list of search engine results, most preferably in the top three positions. This is vital to attract users to click through to your website, allowing you to convert them into customers. Your SEO agency in NZ can guide you through the process of establishing an SEO campaign.

    1. Why Is Keyword Research So Important?

    Keywords are the words users type into the search bar to find what they are looking for. To make sure that your potential customers see your website on their results page, your website needs to contain the keywords that they will use.

    Your SEO agency in NZ can conduct keyword research, helping you to find these critical words and incorporate them in strategic places on your web pages, for example, in the meta description, headings, body of text and in the call to action at the end of your page.

    1. How Long Does It Take Before You See Results From Your SEO Activities?

    As several factors affect the outcomes of SEO efforts, it is best to employ the services of an SEO agency in NZ to undertake your digital marketing campaign. They will design a customised strategy to drive online traffic to your door, tweaking the parameters as necessary.

    Once this strategy has been formulated, your SEO agency in NZ will be in an excellent position to indicate when you can expect to see results from your campaign. However, a general expectation is that the traffic to your site should be on the increase within three to six months.

    Contact Numero today to find out how we can kickstart your digital marketing campaign. As a leading SEO agency in NZ, we have all the tools and expertise to get your website ranking at number one!

  • Digital Advertising 101: Pay Per Click In Auckland Explained

    Digital Advertising 101: Pay Per Click In Auckland Explained

    If you are looking to increase traffic to your website, an excellent tool to use is pay per click advertising in Auckland. It allows you to get your adverts placed in front of users who have already demonstrated their interest in your product or service. And you only pay if they click through to your website from the ad.

    Read on to learn more about how pay per click advertising works in Auckland and how you can use this very effective marketing tool.

    What Is Pay Per Click In Auckland?

    Google Ads offers a pay per click advertising solution that is the most commonly used advertising network. Other platforms offer similar services, such as Microsoft, Facebook, and LinkedIn ads.

    The way it works is that businesses can bid on specific preselected keywords for a chance to show an advert on a search engine results page (SERP). As Google is the most commonly used search engine, Google Ads is a great place to start your pay per click campaign in Auckland.

    The critical thing to note is that you only pay for the advert if someone clicks on it to visit your website, giving you more bang for your buck. You are also entirely in control of the keyword selection and the budget.

    How To Start Your Pay Per Click Campaign In Auckland

    Your digital marketing company will help you to set up your pay per click parameters to get the maximum benefit from this type of advertising. In a nutshell, here is the process that will be followed:

    • Identification of a set of keywords that are relevant to the products and services that you offer. Remember to think like a potential customer when creating this list – what will they type into a search engine search when seeking what you offer?
    • The campaign will then be set up in Google Ads along with your desired budget.
    • The bidding will begin based on how your campaign is set up. You can opt for an automated bid strategy by setting an average daily budget, and Google Ads will do the work for you. Or, if you would like the manage the bid process yourself, you can opt for the manual bidding option. This allows you to move the budget to things that are working well.

    Contact Numero today to add pay per click advertising in Auckland to your digital marketing campaign. We can do a free Google Ads audit for your business and help you generate high-converting landing pages for your campaign.