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The first step in the web development process for your company starts with the planning phase. This is not just about how your website will look but rather a more strategic activity to determine the purpose and goals of your website in your online marketing strategy.

Read on to learn why the planning phase is critical and how your web development company can help.

Why Is Web Development Planning So Important For Your Company?

As with most aspects of your business, there are multiple benefits of having a good plan before you embark on a project. Web development is no different. Here are some key benefits of a good web development plan for your company:

• Saving time and money – having a detailed plan will prevent having to rework parts of the development and design as your blueprints will be ready to implement, making it less likely for the project to run overtime.
• A better end result – by working through different ideas and objectives in the planning phase, the web development team will have a clear picture of the requirements from the beginning giving sufficient time to produce an excellent end result.
• Avoid design issues and conflicts – a properly thought out plan will include all aspects of the layout, design and purpose, which will assist in getting the job done right the first time.

What To Include In A Web Development Plan For Your Company

Use this checklist to ensure that you have covered all the essential elements of your web development plan.

• Define the goals and purpose – clearly outline the expectations by choosing specific, measurable goals that sync with your overall marketing strategy.
• Setting a budget – within the confines of your overall marketing budget, it is vital to set a realistic web development budget for your company. Remember to include design, launch, hosting, upgrades, and maintenance to keep your website performing well over time.
• Assemble your team – decide who will be responsible for which aspects of the web development and whether you will do the work in-house or outsource to a web development company.
• Define structure and content – decide on the basics of the required structure for your website and the type of content that will be required.

Contact Numero today for help with all aspects of web development for your company, from planning to completion. We have a great deal of experience and can deliver a website that will exceed your expectations.

Anyone serious about making their website work for them will likely to be implementing SEO strategies, either in-house or outsourced to an SEO company in New Zealand.

Either way, for your SEO campaign to produce the desired results, it is vital not to fall into the trap of believing these SEO myths. Read on to learn more about these SEO company myths in New Zealand.

1. SEO Is A Once-Off Activity

When SEO activities are seen to be working, and search engine rankings have risen to the top, the inclination might be to think that the work is done. However, this is not true. If SEO is neglected, you will see declining website traffic before long. And this is something that can easily be measured.

Your SEO company in New Zealand works on a monthly retainer because they need to work on your SEO on an ongoing basis, consistently striving to keep your rankings at the top.

2. Only The Number 1 Position Will Do

While research shows that the number one ranked result in a search engine search will get the most hits, with declining hits as the rankings go down the page, it is not only the top slot that gets hits.

With updates in the way Google presents the search results, there are multiple opportunities for a hit by structuring the content on your website to encourage other listings on a search engine results page (SERP), such as:

• Rich snippets which add additional information to the result, for example, a star rating or review result
• Featured snipped
• Answer box
• Knowledge graph
• Panels and side boxes
• Images
• Shopping results

Done right, your SEO company in New Zealand might even be able to get you to appear on the SERP more than once in different callout formats.

3. Website Design Is Not Important To SEO

This is not true because the very design, appearance and how it is coded give your website the boost it needs to ensure a top ranking. To ensure the best possible outcomes from your SEO efforts, take cognisance of these vital web design pointers:

• An error-free, fast-loading website that works on all platforms
• Relevant content that search engines can readily index
• Appealing layout and easy user interface to keep potential customers engaged

Chat to the experts at Numero today; we are a leading SEO company in New Zealand and can show you how to get top rankings and excellent results with our SEO services.

Not all website design is equal, and you will know this if you have spent time browsing for products, services or information on the Internet. From your own experience, you will know that you are more likely to stay on a website that is easy to navigate and “helps” you to find what you are looking for.

Poor website design in Hamilton, will have the effect of driving users away, possibly toward competitors’ websites. So, to avoid losing customers because of your website, here are some top tips to incorporate in your website design in Hamilton to maximise customer engagement.

1. Don’t Have Too Many Pages On Your Website

Your website designer will be able to guide you when setting up the blueprint for your website, be creative in arranging your information to minimise the number of pages. This will simplify your website and make it easier for potential customers to find what they are looking for. Having to wade through reams of information to see what they seek may cause them to leave, unsatisfied.

2. Simple, Clean And Easy Layout On Each Page

Even if you need a vast amount of information on your website, look for a simple, uncluttered, easy-to-navigate layout. Ensure that your pages include enough white space, improving your design’s visual perception and appeal. White space is the empty space around your website’s text, graphics and other elements.

3. Provide A Search Feature

Engaging website design in Hamilton will include adding a search bar, or other search functionality to your website, allowing users to find what they are looking for quickly and, therefore, will be more likely to stay on your website. This gives you a better chance to impress them and turn them into viable leads.

4. Include Internal Links In Your Website Design In Hamilton

Make it easy for visitors to get to various parts of your website by providing them with internal links. For example, on each page, ensure that your company logo’s image includes a link to your home page. Further links can be included at the top or bottom of every page to various parts such as the home page, contact page, blogs and more.

5. Menus

Provide your users with clean and easy-to-navigate menus at the top of every page. You can use this to divide the information logically, enhancing the user’s ability to find different categories of information, products or services.

Contact Numero today for help with website design in Hamilton that will maximise customer engagement. Our expert website designers can make it happen.

If you are looking to give your website a facelift, or perhaps you are creating a brand new one, you will need the services of a website designer. Their professional skills and expertise can be employed to create a website that is an asset to your business and fulfils its task of generating more sales for your business. Boosting your bottom line is always a good idea.

When selecting the right website designer in Wellington for the task, here are some things to look out for to ensure that you hire the right one.

A Web Designer In Wellington With Skills And Experience

Ask your prospective website designer to show you examples of their work and the types of organisations that they have worked with. Ideally, you will be looking for someone with solid experience in designing websites for clients from various industries. It is also helpful if they have worked with clients from your sector, as this will provide them with insight into dealing with your type of target audience.

Up-To-Date Knowledge Of The Lastest Strategies And Trends

The digital marketing landscape is ever-changing, so you should look for a website designer in Wellington that has their finger on the pulse of current strategies like search engine optimisation and design and content trends.

It’s no good having a website created or updated only to discover that it is already outdated!

Package Deals And Realistic Price Points

It would be wise to look for a website designer in Wellington that works for or with a full-service digital marketing company. You can opt for various online marketing services to boost your business. There need to be strategies in place to drive traffic to your fresh, new look website; otherwise, it is a wasted resource.

Digital marketing companies can help you with website design, search engine optimisation, digital advertising and a host of other services to get you on the digital map, all in a package deal customised to your specific needs, saving you money in the long run.

Ongoing Support And Communication

When seeking out your website designer in Wellington, look for someone that can offer you ongoing support for your website in particular, and your digital marketing campaign in general. They need to be available when you need them and to be able to communicate clearly around timeframes, content and strategies.

To find the best website designer in Wellington, contact Numero today. We offer a full range of digital services and are Google certified. Let us help you boost your rankings and optimise your digital presence.

In this digital age, a business without a website might lead to questions about its legitimacy. There is a strong likelihood that a potential customer will visit your website before engaging in a business transaction with you. So, make the most of these opportunities by having a really good website.

Website designers in Christchurch will give you some other excellent reasons why it is essential to have a well-presented website. Read on to learn more.

A Website Makes Your Business Look Professional And Credible

While it is important to have a social media presence, it often happens that when someone is interested in your product or service, they will look for a link to your website to find out more. You then have the opportunity to entice them with interesting content, product information, reviews, testimonials and even a shopping portal.

You Are In Control Of The Content

You can decide what content to post on your social media accounts, but you can’t control what people will say about your content in the comments. This differs with your website as with the help of your website designers in Christchurch, you can choose exactly what content like text, images and videos will appear on your website. Ideally, this content will showcase your products and services in the most favourable light.

Website Designers In Christchurch Will Make It Easy For Customers To Connect With You

An essential aspect of your website design is that it funnels the user to a point where they want to contact you. It would be best if you made this as easy as possible for them by providing links to your contact details, fill-in contact forms, embedded maps to your physical location, and newsletter sign-up forms. These will provide you with legitimate leads that you can turn into sales.

Use Your Website To Build Your Brand 

Having visitors to your website gives you the perfect opportunity to show them what your brand represents, who you are and what you stand for. You can provide them with the reliable information that they are seeking. Showcase your products and services can set you apart from your competitors and help you to build a loyal customer base.

Are you ready to have all of these advantages for your business? Contact Numero today, and our expert website designers in Christchurch can make it happen. We are a full-service digital marketing solution provider and are excited to show you how we can help your business grow using online marketing tools.

In this digital age, conducting some form of online marketing in NZ is vital to the success of your business. This can be any type of promotion, marketing or advertising on digital platforms like websites, social media, email, and other applications.

Here are three areas of online marketing in NZ where you can apply your efforts towards reaping the rewards of a successful digital marketing endeavour. These are vital tools in your online marketing toolbox.

1. Search Engine Optimisation (SEO)

A cornerstone of online marketing strategies in NZ is search engine optimisation. This refers to any strategy used to drive quality traffic to your website in an unpaid form. Specific keywords are identified and used in specific positions in your website’s content to rank your website high up on search engine searches. Keywords are the words or phrases that potential customers would use when searching for your type of product or service.

2. Content Marketing

Any material you create and broadcast for online marketing in NZ purposes is called content marketing. Things like the copy on your web pages, sound bites, videos, blogs, articles and social media posts are all forms of content marketing.

The aim of producing such material is to attract the attention of customers and potential customers and lead them to your (digital) door, where you are in a better position to tempt them into buying your product or service. This material, therefore, needs to be fresh, exciting, entertaining, informative or provocative to generate interest.

3. Paid Advertising

Part of your online marketing campaign in NZ can include a paid advertising component. There are many forms that this can take, including:

• Social media adverts
• Banner adverts
• Paid advertising on search engine results pages
• Pop up adverts
• Contextual adverts

In pay-per-click advertising, potential customers are persuaded to click on your advert or link that takes them to the home page or product page on your website. The advantage of this method is that you only pay for each click, so customers uninterested in your offering will be automatically excluded. But, as interested users land on your website, it is a very effective strategy to drive traffic to your website.

Contact Numero today to find out how we can help you to employ these strategies in your online marketing campaign in NZ. We are a full service, Google certified digital agency and can help you optimise your digital presence to grow your bottom line.

When getting involved in digital marketing, you will have come across the terms “keywords” and “keyword analysis”. You might wonder what these terms mean and why they are so important for NZ search engine optimisation.

Read on to learn more about this important concept and how it is used to add value to a digital marketing campaign.

What Are Keywords?

In the realm of NZ search engine optimisation, keywords are the words or phrases that users enter into a search engine when searching for products, services, advice or information. For your website to appear in their search results, it must contain matching words.

So if you view these users as potential customers, you will want your website to align with their search terms so that it can appear near the top of their search engine results page (SERP). Showing up low down the page or on a second or third SERP will not generate many hits for your website.

The Importance Of Keyword Analysis In NZ Search Engine Optimisation

By researching and investigating the keywords that potential customers will use when searching for your type of product or service, you will be able to weave these words and phrases into your website in an interesting and natural way.

Keywords are included in meta descriptions, page titles, URLs, headings and sub-headings, along with the actual content on your web pages. Adding fresh, relevant content to your website using articles and blogs gives you another opportunity to consolidate the use of these essential keywords adding impact to your NZ search engine optimisation efforts.

Tracking Keyword Impact On NZ Search Engine Optimisation

There are tools available that allow you to track and monitor keyword usage and effectiveness on your website. These tools help to analyse the performance of your selected keywords over time. If you observe a drop in performance, it is essential to review the website content, keeping it up to date and relevant.

This way, you will continue attracting the right kind of traffic to your website. It is important to check if your optimised pages are attracting more traffic and ensure that traffic is being converted into sales.

Contact Numero today for expert assistance with all aspects of NZ search engine optimisation, including keyword analysis and strategies. We have a proven track record of achieving number one rankings for our customer’s websites, focussing on long-term results through comprehensive and ethical services.

In today’s digital world, business success is often underpinned by a successful digital marketing campaign. When times are tough and things are not going as well as you were hoping, you may be tempted to run your digital marketing efforts yourself. But there are many good reasons to hire a digital agency in NZ to handle this aspect of your business.

If you are unsure about what to expect from your digital agency in NZ, read on to learn more about what you can expect from them and some tips on choosing the right digital partner for your business.

What To Expect From A Digital Agency In NZ

The end result of your digital marketing campaign is to improve your online presence, increase your online leads and create situations that allow you to turn leads into sales. Your digital agency in NZ will employ a range of tactics to achieve this. For example, they may need to redesign your website, improve your branding, update your logo, increase your social media presence and boost your search engine optimisation tactics.

So, before they begin, they will need to analyse your current situation, establish where it is you are heading and devise a plan to get you there. This plan will be unique to your business and designed specifically for your organisation with your goals in mind.

What Tools Will Your Digital Agency In NZ Use?

Your digital agency in NZ will employ various tactics to achieve your desired outcome. Just some of these tools will include:

• Website design or re-design
• Paid advertising like social media advertising, search engine advertising, remarketing and pay per click
• Video and display advertising
• SEO
• Email marketing
• Content creation for website and social media

Some Things To Look For When Choosing Your Digital Agency In NZ

To find the right fit for your business, it is a good idea to assess a few different options before settling on the company that will be your digital marketing partner. Select a company with a proven track record and well-trained, experienced and knowledgeable staff that offers the full range of digital services.

You also want to be on the lookout for a company that can offer you individual care and have the ability to customise a marketing plan to meet your specific requirements and budget.

Contact Numero today for all your digital agency needs in NZ. We offer a full range of services and can boost your digital online presence, add value and help you to increase your bottom line.

Whether you are engaged in SEO or local SEO, you will be looking to increase the rankings of your website in search engine results listings. However, local SEO in NZ has a different focus where the target audience is in your geographical area.

There are some fundamental reasons why emphasising local SEO in NZ is important and how you can use this technique to generate local business leads and ultimately increase your bottom line. Read on to find out more.

More Foot Traffic To Your Door

When seeking a specific product or service, internet users will make use of the words “…near me” or “… in [locataion]”. Statistics reveal that over half of the local users who found you in the search will visit your store or business after such a search. So getting your company to rank near the top of the listing is an incredible way to generate new business.

Local SEO in NZ Is A Cost-Effective Marketing Tool

Instead of spending time getting your business listed on local business directories, you will be better off making sure that your company gets listed when someone makes a localised search. You can use tools like Google My Business, Google Maps and your social media platforms to boost your local online presence.

Local SEO in NZ Reaches The Customer Who Is Ready To Buy

When initiating an online search, the user is generally in a “buy-ready” state. By exposing your business to this user, you are attracting a customer who is already looking for your product or service, automatically fits your target audience profile and is most likely to be converted from lead to sale. This is not an opportunity that you want to miss out on.

Opportunity To Get Ahead Of Your Competitors

By effectively using local SEO in NZ, you can actively get your company noticed and now have the opportunity to woo customers who may have previously bought your type of product or service from a competitor. People are regularly swayed by the results of a search engine search, so if your listing is ranking above that of your competitors, you have the perfect opportunity to woo this customer away from your competitor.

To implement local SEO in NZ for your company, contact the experts at Numero today. Let us help you get on the local search map to help you generate more and better traffic to your door and ultimately increase your sales.

When searching for help on how to boost your online presence, you will frequently encounter the term SEO. This stands for Search Engine Optimisation and will be defined below. Another concept that you will read about is a website audit.

Read on to learn more about what SEO experts in NZ will do when they conduct a website audit.

In A Nutshell, What Is SEO?

SEO experts in NZ will tell you that search engine optimisation is the process by which your website is optimised to ensure that it will get a high ranking on search engine searches in a natural (also called organic) way. Higher rankings lead to more traffic to your website, giving you more opportunities to convert leads into sales.

For this to happen, your website needs to be operating at its most optimal performance level, and this is where a website audit comes in.

What Will SEO Experts in NZ Do When Conducting A Website Audit?

Three main areas will be analysed when a website audit is conducted by an SEO expert in NZ, namely:

• The user experience
• Website Speed
• Google Ability

User Experience

The user-friendliness of your website is directly linked to how long the user will stay on your website. The user interface needs to be intuitive and clean, giving your potential customer the best chance of finding what they are looking for. Elements such as menus, buttons, images, videos and links should be presented in such a way as to be inviting and easy to navigate, thus keeping the attention of the user. Unclear or unfriendly websites are a turn-off and lead to users quickly moving on elsewhere.

Website Speed

Many factors can affect the load speed of your website. SEO experts in NZ will investigate any hindrances such as broken links, malfunctioning pages, problem extensions and plug-ins. Eliminating these negative influences will enhance your website’s load speed. You know from experience that a slow-loading website is irritating, and you will probably not stay on it for long.

Google Ability

A website audit will analyse your keyword usage, the relevance of current website content, the suitability of existing links and the removal of irrelevant backlinks. SEO experts in NZ will be able to report on several areas where you can improve your chances of being listed at the top of search engine searches.

Contact the SEO experts in NZ at Numero today for your free, no-obligation website audit consultation. We will help you to discover what is holding your website back from generating staggering sales and marketing results.