Author: admin

Does your marketing campaign incorporate all aspects of today’s digital landscape?  If you answered “No” to this question, then it is time to consider hiring the services of a digital agency in NZ.

So, as you begin your search for your perfect partner to ensure that your online presence is maximised, there are several factors to consider. Read on to find out what a digital agency can do for you and how they will do it.

What Will A Digital Agency In NZ Do For You?

They will formulate a plan to focus on lead generation and inbound marketing using their expert knowledge. The starting point will be to build a custom website or optimise your existing website.

They will incorporate current trends in technology, development and design. And all the while applying your branding across all digital platforms to enhance your online presence. The goal is to funnel customers to you and thereby allow you to increase sales.

How Will Your Digital Agency In NZ Do This?

The experience teams will employ a wide range of digital tools to analyse your business and establish what is required. This arsenal of tools will include all or some of the following:

• Website design and development
• Search engine optimisation (SEO)
• Search engine advertising like Google Ads, pay per click and remarketing advertising
• Conversion optimisation
• Social media marketing
• Website audits (if you already have one) and SEO audits to establish any problem areas

Aspects To Consider When Choosing A Digital Agency In NZ

When shortlisting companies to use as your digital agency in NZ, you should look for companies that can offer the following:

• Experience dedicated team members who have all the specialised knowledge required to get your digital presence felt
• A company that is suited to working with a company of your size
• Accessible team members with excellent communication skills
• A full range of services built around up to date knowledge of the latest trends and technologies
• A company where the sales staff are also competent in the production side of things
• A dedicated team with a track record of delivering higher than average results, for example, number one rankings on Google.

Contact the team at Business Website Design today to find out how we can help you realise your digital marketing goals. As a leading digital agency in NZ, we are perfectly positioned to help you establish a professional online presence and boost your rankings.

If you own a small business you are no doubt an entrepreneur and being entrepreneurial you know a website is key for business growth. But your cousin’s buddy said he can |”throw a website together for you and don’t bother with professionals, you’re a small biz”. But is any website design, Dunedin, ok? Can you “ramp it up” when you are bigger?

Handing hard-earned profits over for a well-designed, professional website may seem counterintuitive at first glance. It’s just a pretty placeholder with some widgets and some minor tracking needs surely? That thought process is very risky and will be the handbrake that keeps your company small for years to come. Let’s look at why website design, Dunedin, needs a professional involved.

The Power Of Website Design

You may not be particularly concerned about your website design but your clientele cares deeply about it. Humans are hardwired to react to visuals and three-quarters of your website visitors pass judgement on your business within 3 seconds, PURELY based on what they see.

Your business might be judged as out of touch, slow, low-tech, cheap or dodgy!

And the judgements can get harsher depending on the industry you are in. A research paper, published under the title “Trust and mistrust of online health sites”, assessed that ninety-four per cent of visitors had their first impression affected by the design of a website.

What Is Good Design?

Good design is a broad phrase and while we are all unique individuals there are common denominators in reactions to design. That’s why standard elements are extensively used and consistency of visual language is aimed for.

Just like the spoken language, there is ‘good’ English and ‘below par’ English. A professional writer will always outperform your cousin’s buddy by throwing together some words just as a professional website designer will outperform him or her with website design.

Benefits Of Good Website Design, Dunedin

Usability – Nearly ninety per cent of visitors go to your website to view your offering, two-thirds want your contact details and about half are interested in your About Page. These pages should therefore be easy to find and be engaging or you lose business. There are also standard conventions that the global market has grown to expect from websites and deviating from these can cause frustration.

Navigation – Navigation is not only about clicking on the top menu, its the following clicks that make or break many a client relationship. Hick’s Law states that if you give a person more decisions to make (clicks, for example), the longer their decision-making process becomes and the more distracted they become. Good designers know who to work with this.

Conversions – Good design leads your client and never has them second-guessing or wondering ‘how?’. Get the right amount of attention on offers & CTAs (calls to action), make buttons easily locatable and have professionally written content that is engaging. Content is one of the biggest influencing factors of conversions (new clients).

So is the cousin’s buddy getting the work or a professional whose work will drive up your business growth rate a thousand percent faster!

If you want good website design, Dunedin, and business with huge growth potential call our team of professionals today.

PPC Auckland, pay per click or paid advertising is the turbo part of your marketing charge to the front of the market and your accountant or shareholders will love its return on investment.

PPC, Auckland, delivers immediate visibility, new leads, more website traffic and new clients. Does that sound exciting? Sure does to most entrepreneurs! PPC will grow your business to the next level but it needs solid groundwork, supporting ‘structure’ and excellent conversion destinations. It is not a golden ticket working on its own, it will drive people to your ‘cinema of business’ but if you are not showing an interesting ‘movie’ they will leave in droves. Here are the key elements to making your PPC Auckland campaign great!

Website Optimisation

Before spending on PPC, get your foundations solid. What landing pages are you using? The landing page must be as engaging as your sizzling advert. Don’t link to a generic page but to a silo page honed to engage and convert clients.

The page must load fast, have no glitches, be visually appealing and not cluttered, be engaging, have persuasive calls to action, be hyperlinked to its searchable page, have the right meta descriptions, etc. Above all, it must be clear and concise with professionally written content.

Bidding Know-How

PPC campaigns require you to bid for the use of keywords and an experienced PPC agency knows how to leverage the rules to get you the keywords you need at a better price.

You can do manual or automated bidding but manual bidding can’t be optimised.

Automated bidding uses a little more budget but you can adjust strategies to align better with your goals e.g. conversions, visibility, or traffic.

Budget Size

One of the best aspects of PPC is the fact that you can control your budget and it doesn’t have to be a huge budget. You can launch a PPC campaign with a $50 budget for the Ad spend.

Keyword Analytics

Keyword analytics is the backbone of PPC because without the correct keywords your advert will not be displayed by the search engine.

It sometimes helps to see what your competitors are using but that is only one factor. The analytics side of the process will reveal what customers are using in their searches.

If your business relies on a local market segment, then locally relevant keywords should dominate your choices.

The search engines don’t only use keywords to select your Ads. The search engine also rates your digital presence with a quality score and this ultimately reduces click costs.

The Next Steps

Once you have done the groundwork you then must author and design a killer ad. It needs to be engaging, attractive, unique, concise and goal-focused.

Add a butt-kicking call to action (CTAs) and you’re set to win! People like to be told what to do next in order to achieve the goal of the advert so CTAs are important.

Now you can test two versions of your advert (A/B testing) and see which one gets the greater traction. This is an ongoing process as you refine and improve constantly.

Conclusion

PPC campaigns are not difficult but they are complex as there are a lot of factors that feed into and out of them. Experience with the process, planning, research, bidding and testing will save you a lot of time and money.

Once your masterpieces are launched, the tracking, multi-metric measuring and dynamic tweaking process runs constantly in the background to ensure the goals you want are achieved. That is how you use PPC to deliver excellent returns on investment.

Call us with any questions you have on PPC Auckland and let’s take your business growth to a new level!

You might be questioning web development and web design and if you are we need to urgently jump in and answer this for you. Because it will revolutionise your business!

When done professionally, web development, New Zealand, will deliver benefits into your bank account on a long term basis.

Brand Value

Web development gives your brand digital visibility that will grow your brand value exponentially. Of course, your customer service and product must be good too, but people won’t experience that if they can’t find you online. Consumers will also be suspicious of the longevity of your brand if your online presence is “lacking”.

Strengthens SEO

SEO is the foundation of digital visibility but without web development, New Zealand, you will be left to the whims of whatever digital directory you are registered on and THEIR SEO efforts. Establishing a website and optimising it means you have full control over the key factors like keywords, links, advertising campaigns and more. Your ranking with Google will soar.

Sales Turnover

When you rank higher with Google, you are more visible and your sales funnel fills up faster. If people can’t find you on the digital streets, they will go to the competition. Or if your website is an irritation to use, they will leave. You need a UX and UI optimised website that engages clients and puts money in your bank account.

Customer Relationships

Your website can “educate” clients on the benefits they will get from your products or services and if your website gives them a lovely customer journey and delights them then they will judge your business very favourably. By combining excellent written content with videos and blogs you can share your story in an entertaining way with clients. They will decide your company will be lovely to work with, buy from or engage with.

Niche Targeting

Unlike mainstream media, web development, New Zealand, and digital marketing gives you a refined spend of your budget. You don’t talk to the whole market like a billboard advertising to any random person who passes. You can talk to a niche segment of the market so that any leads that come to your website are high-value leads that are there because they are interested in your product or your brand.

Conclusion 

If you want to stand out from the competition, be visible in a very crowded marketplace and build a loyal customer following then it is vital that you get your web development started OR refreshed!

Talk to our team of diverse, experienced professionals who have decades of experience in web development New Zealand.

Ever been on a website and you thought ‘wow that was smart’ or ‘yikes, I wish my website could do that. We’ll bet our bottom dollar that the reason the website was so impressive is that they had experienced, professional website development teams create it.

What Is Website Development?

Website development is not only about important imagery, shapes, uniformity and excellent content. It is also about workflows, the customer journey, the latest technology, market demands and YOUR business objectives.

If you are wanting an SEO friendly website, responsive web design and a user-friendly website then professional website development is the answer to this. This approach will drive up sales for your business and keep the competition scrambling to keep up.

Front And Centre

Your website is your “spot on Broadway”, it is your time to shine. In ‘the old days’ it would be your shop front and window dressing that had to knock the socks off customers that might be walking by. Now you have personal guides (search engines) that lead customers to your ‘shopfront’ and you need to be ready to impress at a professional level.

Time Is Money

Every month that you do not have a great website out in the digital world is a month of lost sales and lost brand value. If you spend months trying to hobble it together the actual cost will far outweigh the cost of a professional website development team. Websites are complex and the requirements of search engines are complex to the power of ten. You can hire headcount or outsource to be more cost-effective long term.

Responsive Design And Reliability

Google searches using smartphones have now taken the lead in devices being used to search. If your website is not responsive to different device formats then it will look old fashioned, will be an irritation to use and, yes you guessed it, the potential client will leave in a hurry.

Not only must your website be responsive but it must be reliable. If it “falls down” every time there is a system update or some change in its environment then visitors will remember that. They will choose a website that they know is always up and running when they need it.

Speed And Trust

A professional website development team will build pages that load fast, say the right thing and have essential details like a Trust Seal at checkout. All necessary regulation documentation, terms and conditions and value statements will be uploaded as well.

SEO Optimised

SEO optimisation is not a stagnant thing – what was relevant 3 months ago will have changed. In the first place, your initial website must be optimised and then the setup must be revisited and tweaked to keep pace with the dynamic needs of search engine companies.

Competitors

If you are using a professional website development team you increase your chances of kicking the competition to the curb. The professionals will know how to make your brand look like a thought leader and set your image up as an established trustworthy company. The customers’ experience on the website will be delightful and they will want to engage again and share your info with friends.

Not only does your competition have to beat your product and your service but they will have to compete with your formidable online presence and strategic advertising campaigns.  You will leave them in your digital dust!

Start your professional website development launch pad that will take your business to a whole new level!

When you are looking for web developers in Wellington, Christchurch, or anywhere in NZ, you want to ensure that they are the real deal! In order to have a website that runs optimally and attracts your ideal clients, it is important that you work with a web developer that is skilled and experienced.

Here are the five skills that professional web developers in NZ should have!

Knowledge of HTML/ CSS/ JavaScript

If you are unfamiliar with web development, then HTML, CSS, and JavaScript may sound like a foreign language to you. But these are three most important aspects of any web development project, and any web developer in Christchurch should be skilled in all three! HTML provides the structure, CSS is responsible for the visual layout, and JavaScript plays a role in functioning and the overall user experience. Having these working in unison is essential to the success of your project!

Communication

When things get lost in communication, a lot can go wrong! While honest mistakes do happen at times it is essential that your web developer have excellent communication skills to prevent any mistakes from happening. They should be good listeners to gain a thorough understanding for what it is that you are looking for from your site, and be able to keep in touch with you as your project develops.

Time Management

When it comes to building a website, many of us are under time constraints. You may have been promoting a launch date on your social media pages and if things fall behind it can make your business look bad. A good web developer should have excellent time management skills so that they can deliver you your website on the time that has been stipulated.

SEO and Debugging

You want to go with a web developer in Wellington that can offer you the full experience. This means handing over a fully optimised website at the end of your project. You don’t want to have to hassle with copywriters, SEO experts etc on top of dealing with a web developer. If a web developer does not have these skills they should be able to find someone that does to commission for the project.

Are you looking for highly skilled web developers in Auckland? Here at Numero, we can guarantee that we have all of the skills on this list and more! We’d love to be apart of your next web development project, so don’t hesitate to get in touch with us to

Google Ads agencies are becoming increasingly popular for the many benefits that they are able to offer businesses from all different industries. From electricians to clothing shops to dog walking services, and everything between, a Google Ads agency could be just what you need to take your business to the next level.

Attract Local Customers

Is your target audience within a specific area? Google Ads really allows you to hone in on specific areas and advertise to potential clients in your neighborhood. Google ads agencies know which local keywords will yield the best results. You can even ensure that your ads appear in your operating hours.

Take On Your Competitors

The chances are that your biggest competitors are already working with a professional Google ads agency, and the only way to one-up them is for you to do the same. The world of digital marketing is very powerful and competitive and it is high time that you tap into this effective form of advertising.

Help You Spend Your Budget in the Best Way Possible

Google advertising can be extremely effective if you know how to use it correctly. You really can get a lot of bang for your buck, but if you are attempting to do your own Google Ads without much experience you could end up overspending very quickly. Allow a professional Google Ads agency to handle your budget for you.

Reach people That are looking For What You’re Selling

One of the greatest things about Google advertising is that you are able to reach customers that are looking to buy what you’re selling! In order to make this connection there needs to be an in-depth understanding of search terms as well as the target audience.

Additional Services

It is very uncommon for a Google ads agency to only offer Google advertising services. In most cases they’ll be able to offer you comprehensive digital marketing services such as SEO, copywriting, social media advertising, and so much more. Working with an experienced agency will help you to completely transform your digital marketing efforts and ensure that your brand is putting its best foot forward.

Looking for an experienced and reliable Google Ads Agency in New Zealand? There is no better team to work with than the professional team at Numero. Let’s show you what we can do for your business! Get in touch with us today and we can begin discussing your digital marketing needs today.

When you’re looking to get your dream website built by a web development agency, there are a few things that need to go according to plan in order for you to end with a site that you are truly proud of and cannot wait for your customers to see! In this article we’ll give you some tips and tricks to ensure that you end up with your dream website.

Choose the Right Web Development Agency

We cannot stress how important it is to choose the right web development agency! Choosing the right company will set you up for success, but how do you know what is a good choice? Choose a company that is experienced, ideally with other companies in your industry, and that has a skilled knowledge team. You want a comprehensive service, meaning a site that has been optimised for SEO, debugged etc. so ensure they offer these services too.

Find Examples of Websites That You Like

While you may have an image in your head as to how you want your website to look, it can be difficult to communicate your vision effectively, even if you know all of the web development jargon. Go have a look at some websites and make notes of what you like and what you don’t like. Including this information in your brief will make things so much easier for your web development agency to see your vision.

Think About Features and Functionality

Many business owners get caught up in the look of their dream website, and forget how important functionality is. Think long and hard about the features and functions that you want included in your site, as these really are the most important aspects in most cases. You may want to include galleries, enquiry forms, videos etc.

Know Your Target Audience

Do you know the type of consumer it is that you want to appeal to? If not, you should. By being able to tell your web development agency everything you can about your ideal customer, they’ll be able to create a site that attracts and engages your target audience. This can be done through copywriting, visual features, and more.

Are you looking for a web development agency in New Zealand to bring your website to life? Feel free to get in touch with the knowledgeable team at Numero today and we can discuss your budget and requirements.

When you are having a website designed, you want to ensure that you are working with one of the best website designers in Christchurch or anywhere else in New Zealand, so that the end result of your website looks fantastic and functions like a dream. In this list we’ll give you a run down of a few things that your website designer should never do (so you know what the warning signs look like). As professional website designers in Hamilton ourselves, we feel like this is a topic that we are quite knowledgeable about.

Not Asking About Your Target Audience

The website designer will need to gain information about your target audience in order to market your website towards them most effectively. If they don’t ask questions about your target audience it is a clear sign that they may not actually care if your site is attractive to your dream clients or not.

Creating a Slow Loading Website

One of the worst things that a website designer in Tauranga or anywhere in the world for that matter could do is create a website that takes way too long to load. Potential customers will get frustrated and head back to search results to find something better, probably your competition!

Forgetting About Call to Actions

Call to actions prompt the site user to perform a desired action like signing up for an email list, buying a certain product etc. They are very important and leaving them out of any website is inexcusable.

Leaving Out SEO

Any modern website design should come fully optimised for SEO so that your site can start climbing up the search results and attracting quality clients from the get go. Make sure that your website designer in Christchurch understands SEO.

Fonts That Are Too Small

No one wants to have to zoom in on a website just to read the font. Fonts that are too small are a rookie mistake.

Not Making Your Site Mobile Friendly

Not having a mobile friendly site in 2022 is just out of the question!

Are you looking for a website designer in Wellington or anywhere else in New Zealand? Here at Numero, we have the ideal solutions for you. We’ll ensure that we give you a site that is fully optimised and geared towards your target market. Get in touch with us today and we can start discussing your website needs.

Are you looking at having a new website designed in Christchurch? A website plays a vital role in the success of your business and maintaining an online presence. When having a website designed by professional web designers, you still have the power to ensure that certain factors are incorporated into your website.

Here at Numero, we are experts in web design in Christchurch, and we believe the following 5 factors are very important when it comes to building a new site!

Branding

When you have a potential customer viewing your site, you want your brand name to stick as a memory in their minds, and this requires you to use branding effectively. Of course your website should not be overloaded with your logo, but your brand name and logo should be strategically placed.

Local SEO

If your website in Christchurch aims at attracting customers in Christchurch, then localSEO is an absolute must. It involves using location-specific keywords as well as a few other practices to help you reach the top of location-specified searches and outdo some of the local competition.

Easy Navigation

Another very important factor to incorporate into your website is easy navigation, which ties into the user experience. You want all the information and pages on your site to be very easily accessible, and not have potential customers struggling to find what they’re looking for. Easy navigation can be slightly harder to achieve than it seems!

Quick Loading Speed

Quick loading speeds may seem like a rather obvious factor but it’s still a very important one for your website. Slow loading speeds are pretty much a surefire way to deter customers. Loading speeds should be quick across all different browsers, and be fast on mobile devices and tablets too! Professional website builders know how to bring down your website loading speeds through image compression and other practices.

Visual Design

Humans are very visual creatures, and it is exceptionally important that your new website be visually attractive and appealing from the get go. You’ll find that you’ll probably have a lot of competition when it comes to great visual design and it may be challenging to stand out. Ensure that your visual design also reflects what your brand stands for.

Are you looking for professional website design services in Christchurch? The expert team here at Numero would love to be responsible for your web design needs and build you a site that you can be proud of!