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In this digital age, a business without a website might lead to questions about its legitimacy. There is a strong likelihood that a potential customer will visit your website before engaging in a business transaction with you. So, make the most of these opportunities by having a really good website.

Website designers in Christchurch will give you some other excellent reasons why it is essential to have a well-presented website. Read on to learn more.

A Website Makes Your Business Look Professional And Credible

While it is important to have a social media presence, it often happens that when someone is interested in your product or service, they will look for a link to your website to find out more. You then have the opportunity to entice them with interesting content, product information, reviews, testimonials and even a shopping portal.

You Are In Control Of The Content

You can decide what content to post on your social media accounts, but you can’t control what people will say about your content in the comments. This differs with your website as with the help of your website designers in Christchurch, you can choose exactly what content like text, images and videos will appear on your website. Ideally, this content will showcase your products and services in the most favourable light.

Website Designers In Christchurch Will Make It Easy For Customers To Connect With You

An essential aspect of your website design is that it funnels the user to a point where they want to contact you. It would be best if you made this as easy as possible for them by providing links to your contact details, fill-in contact forms, embedded maps to your physical location, and newsletter sign-up forms. These will provide you with legitimate leads that you can turn into sales.

Use Your Website To Build Your Brand 

Having visitors to your website gives you the perfect opportunity to show them what your brand represents, who you are and what you stand for. You can provide them with the reliable information that they are seeking. Showcase your products and services can set you apart from your competitors and help you to build a loyal customer base.

Are you ready to have all of these advantages for your business? Contact Numero today, and our expert website designers in Christchurch can make it happen. We are a full-service digital marketing solution provider and are excited to show you how we can help your business grow using online marketing tools.

In this digital age, conducting some form of online marketing in NZ is vital to the success of your business. This can be any type of promotion, marketing or advertising on digital platforms like websites, social media, email, and other applications.

Here are three areas of online marketing in NZ where you can apply your efforts towards reaping the rewards of a successful digital marketing endeavour. These are vital tools in your online marketing toolbox.

1. Search Engine Optimisation (SEO)

A cornerstone of online marketing strategies in NZ is search engine optimisation. This refers to any strategy used to drive quality traffic to your website in an unpaid form. Specific keywords are identified and used in specific positions in your website’s content to rank your website high up on search engine searches. Keywords are the words or phrases that potential customers would use when searching for your type of product or service.

2. Content Marketing

Any material you create and broadcast for online marketing in NZ purposes is called content marketing. Things like the copy on your web pages, sound bites, videos, blogs, articles and social media posts are all forms of content marketing.

The aim of producing such material is to attract the attention of customers and potential customers and lead them to your (digital) door, where you are in a better position to tempt them into buying your product or service. This material, therefore, needs to be fresh, exciting, entertaining, informative or provocative to generate interest.

3. Paid Advertising

Part of your online marketing campaign in NZ can include a paid advertising component. There are many forms that this can take, including:

• Social media adverts
• Banner adverts
• Paid advertising on search engine results pages
• Pop up adverts
• Contextual adverts

In pay-per-click advertising, potential customers are persuaded to click on your advert or link that takes them to the home page or product page on your website. The advantage of this method is that you only pay for each click, so customers uninterested in your offering will be automatically excluded. But, as interested users land on your website, it is a very effective strategy to drive traffic to your website.

Contact Numero today to find out how we can help you to employ these strategies in your online marketing campaign in NZ. We are a full service, Google certified digital agency and can help you optimise your digital presence to grow your bottom line.

When getting involved in digital marketing, you will have come across the terms “keywords” and “keyword analysis”. You might wonder what these terms mean and why they are so important for NZ search engine optimisation.

Read on to learn more about this important concept and how it is used to add value to a digital marketing campaign.

What Are Keywords?

In the realm of NZ search engine optimisation, keywords are the words or phrases that users enter into a search engine when searching for products, services, advice or information. For your website to appear in their search results, it must contain matching words.

So if you view these users as potential customers, you will want your website to align with their search terms so that it can appear near the top of their search engine results page (SERP). Showing up low down the page or on a second or third SERP will not generate many hits for your website.

The Importance Of Keyword Analysis In NZ Search Engine Optimisation

By researching and investigating the keywords that potential customers will use when searching for your type of product or service, you will be able to weave these words and phrases into your website in an interesting and natural way.

Keywords are included in meta descriptions, page titles, URLs, headings and sub-headings, along with the actual content on your web pages. Adding fresh, relevant content to your website using articles and blogs gives you another opportunity to consolidate the use of these essential keywords adding impact to your NZ search engine optimisation efforts.

Tracking Keyword Impact On NZ Search Engine Optimisation

There are tools available that allow you to track and monitor keyword usage and effectiveness on your website. These tools help to analyse the performance of your selected keywords over time. If you observe a drop in performance, it is essential to review the website content, keeping it up to date and relevant.

This way, you will continue attracting the right kind of traffic to your website. It is important to check if your optimised pages are attracting more traffic and ensure that traffic is being converted into sales.

Contact Numero today for expert assistance with all aspects of NZ search engine optimisation, including keyword analysis and strategies. We have a proven track record of achieving number one rankings for our customer’s websites, focussing on long-term results through comprehensive and ethical services.

In today’s digital world, business success is often underpinned by a successful digital marketing campaign. When times are tough and things are not going as well as you were hoping, you may be tempted to run your digital marketing efforts yourself. But there are many good reasons to hire a digital agency in NZ to handle this aspect of your business.

If you are unsure about what to expect from your digital agency in NZ, read on to learn more about what you can expect from them and some tips on choosing the right digital partner for your business.

What To Expect From A Digital Agency In NZ

The end result of your digital marketing campaign is to improve your online presence, increase your online leads and create situations that allow you to turn leads into sales. Your digital agency in NZ will employ a range of tactics to achieve this. For example, they may need to redesign your website, improve your branding, update your logo, increase your social media presence and boost your search engine optimisation tactics.

So, before they begin, they will need to analyse your current situation, establish where it is you are heading and devise a plan to get you there. This plan will be unique to your business and designed specifically for your organisation with your goals in mind.

What Tools Will Your Digital Agency In NZ Use?

Your digital agency in NZ will employ various tactics to achieve your desired outcome. Just some of these tools will include:

• Website design or re-design
• Paid advertising like social media advertising, search engine advertising, remarketing and pay per click
• Video and display advertising
• SEO
• Email marketing
• Content creation for website and social media

Some Things To Look For When Choosing Your Digital Agency In NZ

To find the right fit for your business, it is a good idea to assess a few different options before settling on the company that will be your digital marketing partner. Select a company with a proven track record and well-trained, experienced and knowledgeable staff that offers the full range of digital services.

You also want to be on the lookout for a company that can offer you individual care and have the ability to customise a marketing plan to meet your specific requirements and budget.

Contact Numero today for all your digital agency needs in NZ. We offer a full range of services and can boost your digital online presence, add value and help you to increase your bottom line.

Whether you are engaged in SEO or local SEO, you will be looking to increase the rankings of your website in search engine results listings. However, local SEO in NZ has a different focus where the target audience is in your geographical area.

There are some fundamental reasons why emphasising local SEO in NZ is important and how you can use this technique to generate local business leads and ultimately increase your bottom line. Read on to find out more.

More Foot Traffic To Your Door

When seeking a specific product or service, internet users will make use of the words “…near me” or “… in [locataion]”. Statistics reveal that over half of the local users who found you in the search will visit your store or business after such a search. So getting your company to rank near the top of the listing is an incredible way to generate new business.

Local SEO in NZ Is A Cost-Effective Marketing Tool

Instead of spending time getting your business listed on local business directories, you will be better off making sure that your company gets listed when someone makes a localised search. You can use tools like Google My Business, Google Maps and your social media platforms to boost your local online presence.

Local SEO in NZ Reaches The Customer Who Is Ready To Buy

When initiating an online search, the user is generally in a “buy-ready” state. By exposing your business to this user, you are attracting a customer who is already looking for your product or service, automatically fits your target audience profile and is most likely to be converted from lead to sale. This is not an opportunity that you want to miss out on.

Opportunity To Get Ahead Of Your Competitors

By effectively using local SEO in NZ, you can actively get your company noticed and now have the opportunity to woo customers who may have previously bought your type of product or service from a competitor. People are regularly swayed by the results of a search engine search, so if your listing is ranking above that of your competitors, you have the perfect opportunity to woo this customer away from your competitor.

To implement local SEO in NZ for your company, contact the experts at Numero today. Let us help you get on the local search map to help you generate more and better traffic to your door and ultimately increase your sales.

When searching for help on how to boost your online presence, you will frequently encounter the term SEO. This stands for Search Engine Optimisation and will be defined below. Another concept that you will read about is a website audit.

Read on to learn more about what SEO experts in NZ will do when they conduct a website audit.

In A Nutshell, What Is SEO?

SEO experts in NZ will tell you that search engine optimisation is the process by which your website is optimised to ensure that it will get a high ranking on search engine searches in a natural (also called organic) way. Higher rankings lead to more traffic to your website, giving you more opportunities to convert leads into sales.

For this to happen, your website needs to be operating at its most optimal performance level, and this is where a website audit comes in.

What Will SEO Experts in NZ Do When Conducting A Website Audit?

Three main areas will be analysed when a website audit is conducted by an SEO expert in NZ, namely:

• The user experience
• Website Speed
• Google Ability

User Experience

The user-friendliness of your website is directly linked to how long the user will stay on your website. The user interface needs to be intuitive and clean, giving your potential customer the best chance of finding what they are looking for. Elements such as menus, buttons, images, videos and links should be presented in such a way as to be inviting and easy to navigate, thus keeping the attention of the user. Unclear or unfriendly websites are a turn-off and lead to users quickly moving on elsewhere.

Website Speed

Many factors can affect the load speed of your website. SEO experts in NZ will investigate any hindrances such as broken links, malfunctioning pages, problem extensions and plug-ins. Eliminating these negative influences will enhance your website’s load speed. You know from experience that a slow-loading website is irritating, and you will probably not stay on it for long.

Google Ability

A website audit will analyse your keyword usage, the relevance of current website content, the suitability of existing links and the removal of irrelevant backlinks. SEO experts in NZ will be able to report on several areas where you can improve your chances of being listed at the top of search engine searches.

Contact the SEO experts in NZ at Numero today for your free, no-obligation website audit consultation. We will help you to discover what is holding your website back from generating staggering sales and marketing results.

If you consider yourself to be a tech-savvy person, you may be tempted to undertake your own digital marketing campaign. While the DIY route will look appealing when comparing the direct cost, the cost of lost business is difficult to quantify.

Here are some excellent reasons to hire the services of a digital marketing agency in Auckland, NZ, to run your online campaign rather than attempting to do it yourself.

Time Is Money

Your time and energy are spent focussing on the various aspects of running your business. You will be occupied with handling your own products and services, as well as managing things like finances and human resources. Do you really have time to run your digital marketing campaign too? As this is not your area of expertise, it will take you longer, and the possibility exists that you are not doing it right.

Expert Knowledge Of The Digital Landscape

The rules of engagement in the digital world are constantly changing, and there will be new algorithms to contend with and constantly emerging trends. To ensure that your online presence is always at the forefront, you will need the expert knowledge of the experienced team at your digital marketing agency in Auckland, NZ, to keep abreast.

As they are working with these concepts all the time, they understand the importance of social media responsiveness, adding fresh and relevant content to your website, optimising web design to attract and hold the attention of visitors and how to implement SEO tactics to boost your rankings in search engine searches.

And they have the proficiency, tools and experience to know how to do these things for you in such a way that will produce the desired results.

Your Digital Marketing Agency In Auckland, NZ Is Accountable For The Results

When you hire professionals to handle your digital marketing campaign, not only are you maximising your chances of having a successful campaign but also, there is a level of accountability that you can rely on. Your digital marketing agency in Auckland, NZ, will establish a set of deliverables and will be able to measure and report on the success of your digital marketing campaign.

Get in touch with Numero today to hire the professional services of a top digital marketing agency in Auckland, NZ. We can help you to boost your online presence, get noticed and make the web work for you.

A surprising number of small businesses don’t have websites, and this may be because they falsely believe that their business is too small to need one.  Well, this is simply not true.  No matter how small your business is, in this instant gratification age where consumers expect to find everything they need online, you do need one.

When looking for the best small business web designs in Auckland, there are some essential points to consider to ensure that you get the most from your website.  Read on to learn more.

Choose An Appropriate Domain Name 

Try for a name that is as close to your company name as possible, with the best option being your name.com.  Keep it short and simple, easy to remember and easy to spell.  Choose a relaible web hosting company to ensure the secuity of your website.

Choose a name that you can continue to use as your business grows.  Don’t choose a name that makes it sounds like you only do one kind of thing.  As your business grows and your offering expands, you want the name to be still relevant.  It can be challenging to change a domain name down the line, and such changes can interfere with your SEO efforts.

Keep Your Web Layout Simple

Small business web designs in Auckland should utilise a simple layout with fresh, clean lines that reflects the mood and style of your brand.  Make sure that navigation makes it easy for users to find what they are looking for.  Simple designs also translate well across different devices, computers and mobile phones.

An uncomplicated layout also helps to ensure fast load speeds.  Slow loading pages are very off-putting.

Choose Small Business Web Designs In Auckland That Make Your Easily Contactable

Include a variety of contact details on your website like phone numbers, email address, socical media links and contact forms.  Make it easy for people to contact you by their preferred method.

Reviews, Testimonials And Examples Of Work

Include feedback from existing, satisfied clients and links to favourable reviews.  Add good quality images of your company, your people and your products.

A Plan For SEO

No matter how small your business, web designs in Auckland must be planned to incorporate search engine optimisation (SEO) objectives.  Take the time to research the most appropriate keywords to include so that your website ranks organically when people search for what your business offers.  Organic visibility is one of your website’s most important assets.

Contact Numero today. for the best small business web designs in Auckland.  We have the expertise to build an effective website for your business, not matter the size.  We are committed to delivering on your objectives, no matter what those objectives are.

The ultimate goal of a digital marketing campaign is to drive traffic from your target audience to your website to allow you to turn the lead into a sale.  The primary way of generating this traffic comes from search engine results pages, and the bottom line is that the higher your company lists on the search page, the more likely you are to get a click.

One way of boosting your rankings is to pay for advertising with a system like Google Ads pay per click (PPC) in Auckland. However, the thought of having to pay every time someone clicks on your advert is largely terrifying for most people.

Read on to learn more about how PPC in Auckland is not as terrifying as it sounds; it is totally worth the cost.

PPC In Auckland Is Targeted Advertising

Pay per click adverts are targeted at those that have been identified as your ideal potential customers.  A plethora of algorithms work to ensure that your ad reaches the right audience.

Your digital marketing company can guide you through the process of getting high-quality ads set up to ensure their success. The outcome of your campaign can be managed, measured and tweaked to provide lasting value for money.

To ensure the best possible targeting outcomes, attention will be focused on these areas:

• Keywords – choosing the correct search terms to get your ads to show up.
• Remarketing – building a list of previous visitors to your website and showing them your listing (display or search adverts) to entice them to return.
• Display placement management – choosing what website and even which page on the website to show your ads on.
• Scheduling – allowing you to choose the peak times of the day to show your ads.
• Including negative keywords  – allows selecting words that will automatically exclude your advert from being displayed if used in a search.

So, as you can see, PPC in Auckland is not a random act.  You have control over where, how and to whom your advert is displayed.

So Is PPC In Auckland Worth It?

The short answer is YES.  It is a quick, adaptable and affordable way to reach your target audience.  You don’t have to go out and search for your target audience yourself.  If your PPC in Auckland is set up correctly, your content will be displayed to those that are most likely to be interested in your offering.

Contact Numero today and we will help you set up your PPC campaign in Auckland and help you to get the most value from this type of online advertising.

If you are frequently asking the question, “Is it possible that my website can perform better?” the answer that web developers in Auckland will give you is “Yes!”.  One of the essential functions of web developers in NZ is to optimise website performance.

Read on to learn more about the areas where web developers in Christchurch will focus their attention when looking to improve your website’s performance.

Website Speed

High-performance websites have the highest number of return visitors and the highest conversion rates, and these high levels of engagement contribute to organic search engine rankings.  Load speed is one of the defining characteristics of an effective website.  To assess this variable, the following areas will be investigated to identify any changes that can be implemented to improve load speed:

• Switching to a content delivery network that allows for quicker content distribution.
• Reviewing your web content and optimising things like file sizes without compromising on quality.
• Analysing the use of plugins (third-party add-ons) and keeping only those that offer genuine value to the user experience
• Assessing the quality of your current web hosting arrangements and optimising these choices within your budget.
• Streamlining the use of JavaScript and CSS files to reduce the number of HTML requests to the server.
• Implementing effective website caching capabilities to reduce constant reloading of web pages.

Web Developers In Wellington Will Enhance Your Visibility 

Visibility is a measure of how often your website is found on the Internet using search engine searches.  As organic traffic is the most valuable website traffic, low visibility means that visitors to your site will be low.  Your web developer in NZ will be able to assess the visibility of your website and suggest strategies to improve your rankings.

Usability Assessment By Your Web Developer In Auckland

Usability is a broad term that covers the overall presentation of information on your website and the ease with which a user can interact with it.  Consideration should be given to the placement of important items such as links, menus, forms, contacts and content. It is important to ensure high usability levels across all platforms, browsers and devices.

High levels of usability will ensure a positive experience for both existing and potential customers and help to build your customer base and enhance loyalty to your brand.

Contact Numero today for all your web development requirements.  We are the best web developers in NZ and our professional team can develop a high performing and effective website for your business.