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The short answer to that question is that you want to see results. Every company investing in SEO hopes that their efforts will raise them to the top of the list in search engine results pages and drive traffic to their door.

To get this done, you will want to hire the services of the best SEO company in Auckland to handle your online marketing, and you can expect to see measurable results in three to twelve months.

Read on to find out more about the factors that affect the success of an SEO campaign for your company.

Definition Of SEO Success

The goals of a successful SEO campaign that the best SEO company in Auckland can provide include increasing traffic to your website and increasing your online visibility.  A more quantifiable measure is the return on investment. You should set goals in respect of this; for example, you could set out to increase revenue by a specific percentage within the next twelve months.

The success of your SEO campaign can therefore be measured by indicators such as keyword rankings, organic traffic, return on investment and the number of leads converted into sales.

The Best SEO Company In Auckland Tells Which Factors The Influence SEO Success

You want to set some long term goals for your SEO efforts as the focus is directed at the longevity of your website’s success to rank better and perform more excellently. However, the best SEO company in Auckland will tell you that multiple factors affect this sustainability, including:

• Long established websites traditionally perform better when SEO tactics are employed.  This is usually because the website has more links, a more extensive archive of content and more visibility.
• Malfunctions in your website must be addressed.  Links that don’t work, pages that don’t work and incorrect use of keywords must all be rectified, as these will drive traffic away from your website rather than towards it.
• Outdated content can have a negative impact. It is essential to continuously add clever, creative, relevant content, which helps build a better network of links.
• Having a clean, fresh, easy-to-use website is beneficial. It should also be fast and mobile-friendly to get the best results.

You can see that time spent is going to be worthwhile in the long run, and that’s why you should hire the services of the best SEO company in Auckland – to ensure that all your SEO campaign efforts are efficiently directed.

Contact Numero today to get results from your SEO efforts and get your company on the digital map.  We are the best SEO company in Auckland and ranked #1 nationwide. Let us help you get to some #1 rankings too!

There are several key elements that together can make a successful website design.  The importance of a brilliantly constructed website cannot be overlooked these days, as it is a powerful tool in your online marketing toolkit.

Hiring a professional web designer in Tauranga is a smart move, as their knowledge, skills and experience can elevate your website to new levels.

Read on to learn more about the different tools and techniques your web designer will employ.

Focus On Branding

While your website needs to present an accurate picture of your company’s branding, it is essential to remember that branding is more than just cool logos and colour combinations. Your company brand visually represents the values, products, and services you stand by.

This information should be displayed prominently to create a good impression on your visitors, but also in such a way as to hold their attention and keep them on your site.  Excellent use of your branding will make your website stand out and set you ahead of your competitors.

Friendly User Interface Build By Your Web Designer In Tauranga

Imagine that you land on a website of a product you are interested in but cannot intuitively figure out how to find out more information, how to contact the company or how to place an order.  What will happen? You will leave without becoming their customer.

The converse is also true.  The ease with which a user can interact with your website is directly linked to how long they stay on your site. And the longer you can keep them on your site and interested in what you have to offer, the more likely they will become your customer.

One of the most critical tasks of your web designer in Tauranga is to create a user-friendly interface that works consistently across all platforms and devices.

Interactive Elements, Animations And Transitions

By adding interactive elements, your web designer in Tauranga can make your website more engaging, which can help keep your potential customer’s attention. Interactive elements are clickable items like buttons, menus, surveys, forms, social media sharing, quizzes and infographics.

Judicious use of the animation of some of these elements can develop further appeal and means of holding the user’s attention. Engaging transitions can enhance the effect as the user scrolls down each page.

To add value to your website, contact Numero today.  Let our expert web designer in Tauranga build these elements into your website and make it stand out head and shoulder above your competitors.

These days, everyone knows that you need a website if you plan to grow your business and increase your bottom line. But what many people don’t realise is exactly how important it is that you have a GOOD website. And this requires the services of a web development team in Hamilton.

Read on to find out why having an excellent website is vital to the success of your online marketing campaign.

The Importance Of A Reliable Website

Your web development team in Hamilton is uniquely positioned to understand all the available services and how to use them together to your best advantage. As they have a great deal of experience, they are better equipped to rectify any problems regarding how your website works.  Their attention to your business means that you should have a website that never fails, and this is of vital importance to generating and retaining traffic to your site.

Web Development In Hamilton Guarantees Fast Load Speeds

Nothing is more frustrating than a web page that takes ages to load.  It is off-putting for the user, but it could directly lead to them leaving your website.

One of the undertakings of your web development team in Hamilton will be to deploy an array of tools, plugins, extensions and correct configurations to improve the load speed of your website and have it functioning as efficiently as possible across all platforms and devices.

Appealing Website That Keeps Them Coming Back

Your web development team in Hamilton will be able to construct a website that appeals to your specific target audience.  A website that highlights the critical aspects of your business operation and maximises exposure to your branding.

The latest technologies and trends will be considered, giving your website a leading edge in the ever-changing digital landscape and providing you with the opportunity to retain interest, increase traffic and ultimately convert leads into sales.

Freeing Your Time For Other Important Tasks

By allowing an experienced team to manage your web development in Hamilton, you will be saving yourself the time to handle this on your own.  And we all know that time is money.  Your time and energy can be expended on other essential aspects of your business while the experts handle your website. It’s a win-win situation,

For professional web development in Hamilton, contact Numero today.  We have the knowledge and experience to build a website for you that will deliver on your objectives.

Website development has to do with building and maintaining websites. It is vital that aspects like coding, storage of data, hosting and a myriad of other backstage tasks all converge to create a website that produces a faultless experience for your website users.

While creating and maintaining your own website is certainly possible, hiring a professional website development team is a far better option to ensure that you maximise the benefit from your online marketing spend. Read on to find out why.

Establishing Your Needs

Your professional website development team will start by helping you establish precisely what you want your website to do. This has less to do with functionality at this stage and more to do with the results you wish to achieve by having a top-class website.

Here are some ideas of what your website can help you to do:

• Sell products or services
• Promote events
• Generate inbound leads to convert into sales
• Provide information and support to both existing and potential customers
• Increase the visibility of your brand
• Update, enhance or improve the perception of your brand
• Build a database of subscribers for your mailing list
• Boost your followers on social media
• Sell advertising on your website

Let Professional Website Development Work Its Magic

Once you have established the results you wish to achieve, your professional website development team can get to work to action your ideas.

Their task will be to build you the best website that meets all the specifications of current technologies and is aligned with your business and your target audience. It should boast a fast load speed, friendly user interface and generally look great.

Most professional website development teams will use a proven column and grid system that allows for precision placement of all the elements used to build your website like text, photos, logos, buttons, forms and links. All the while paying attention to the use of colours, fonts, whitespace and contrasts to best align with your branding.

With potential customers accessing the internet from multiple devices like phones, laptops, tablets, TVs, and game consoles, they must ensure that it functions effortlessly across all platforms, giving the user a seamless experience.

Contact Numero today to begin your process of professional website development. We specialise in building responsive websites to help you achieve your intended website results.  From lead generation websites to e-commerce websites and everything in between, we can deliver on your objectives.

Just because you are not a multinational corporation doesn’t mean that your small business web designs in Auckland are unimportant. The same principles and procedures are valid regardless of the size of your operation.

When hiring a professional team to handle your small business web designs in Auckland, you should know what to expect from start to launch. Read on to find out more about the web design process to get your presence on the digital map.

Getting Started

The first phase will be planning. Your design team will ask you many questions so they can develop a good understanding of the personality of your business, its market position, branding and your goals going forward. They will be looking to establish three vital pieces of information before proceeding:

• The intention or purpose of the website
• The message that your website needs to convey
• The target audience to be reached

Small Business Web Designs Popular In Auckland

Now some work will begin on your website’s actual design and layout. Pages will be created, various elements will be designed, and initial configurations, including placeholders for text placement and other objects, will be formulated. Items on each page will include logos, content, graphics, pictures and buttons.

Building The Website

During this technical part of the process, your small business web designs team in Auckland will put together aspects such as the user interface, colour schemes, interactive elements and content. This is all done using specialised software to generate the appropriate coding for the website. The result of this will be a well designed, fully functional website.

Ways To Optimise Your Small Business Web Designs Reach In Auckland

Depending on the established purpose of your website, aspects such as search engine optimisation, meta descriptions, keywords, links and URLs will be addressed.  Advice will be given on utilising advertising tools such as Google AdWords.

Testing And Launching Your Website

The team will conduct a complete evaluation of every aspect of your website to ensure that it functions flawlessly. Factors such as functionality, interaction, performance, load speed and security will be tested, and adjustments will be made as required.

After the testing phase is completed, the website is ready to launch and go live.

Contact Numero today for all your small business web designs in Auckland. We have a proven track record of delivering higher than average results, so let us help you to grow your business.

In today’s fast-paced digital world, having a top class website is important, in fact, essential to the ongoing success of your business. And while it is certainly possible to create your own website, there are many reasons why choosing a web development company to do this work for you makes a lot of sense.

So what exactly is meant by the term web development, and what the benefits to your business are of hiring a web development company rather than opting for the DIY website route? Read on to find out more.

Definition:  Web Development

A web development company will offer you a full range of services to create and maintain your website. This will involve the actual design of your site, including the coding, storage of data, hosting and a plethora of backstage work to make sure that your website is fast, performs well and operates effectively all the time.

With a web development company in control of this aspect of your online presence, you can expect to have a consistent, up-to-date, user-friendly, fully operational website.

Benefits Of Hiring A Web Development Company

The benefits of choosing an expert team to handle your website include:

• Time-saving
• Reliability
• Fast loading
• A professional, well-designed website

Let us have a look at each of these benefits in more detail.

Time-Saving

You are probably wrong if you think you will save money by creating your own website. You are probably not fully skilled at this task, and getting everything done will be time consuming and laborious. You would be better off spending your time on more productive tasks and letting professionals that work in this field daily get on with the work quickly, efficiently and probably far better than you would manage on your own.

Reliability

Skilled web development company professionals have hands-on working knowledge of all the products, services, methods and more and understand how all of these factors operate together to produce a website that will be up and running all of the time.

Speed

A sure-fire way to lose customers from your website is slow to load speed. If the page doesn’t load, they will simply move on. Your web development company will ensure that all the relevant tools, plugins and extensions are in place to ensure the fastest possible load time across the various platforms.

Well-Designed Website

Another offputting factor is a website that is not geared towards the user. You need an excellent user interface, attention to detail around your branding and marketing strategy, incorporation of the latest technologies and trends, all offering your customer or potential customer a flawless experience and helping to put your company at the top of the digital map.

To find out more about professional web development for your company, contact Numero today. We would love to hear from you.

Does your marketing campaign incorporate all aspects of today’s digital landscape?  If you answered “No” to this question, then it is time to consider hiring the services of a digital agency in NZ.

So, as you begin your search for your perfect partner to ensure that your online presence is maximised, there are several factors to consider. Read on to find out what a digital agency can do for you and how they will do it.

What Will A Digital Agency In NZ Do For You?

They will formulate a plan to focus on lead generation and inbound marketing using their expert knowledge. The starting point will be to build a custom website or optimise your existing website.

They will incorporate current trends in technology, development and design. And all the while applying your branding across all digital platforms to enhance your online presence. The goal is to funnel customers to you and thereby allow you to increase sales.

How Will Your Digital Agency In NZ Do This?

The experience teams will employ a wide range of digital tools to analyse your business and establish what is required. This arsenal of tools will include all or some of the following:

• Website design and development
• Search engine optimisation (SEO)
• Search engine advertising like Google Ads, pay per click and remarketing advertising
• Conversion optimisation
• Social media marketing
• Website audits (if you already have one) and SEO audits to establish any problem areas

Aspects To Consider When Choosing A Digital Agency In NZ

When shortlisting companies to use as your digital agency in NZ, you should look for companies that can offer the following:

• Experience dedicated team members who have all the specialised knowledge required to get your digital presence felt
• A company that is suited to working with a company of your size
• Accessible team members with excellent communication skills
• A full range of services built around up to date knowledge of the latest trends and technologies
• A company where the sales staff are also competent in the production side of things
• A dedicated team with a track record of delivering higher than average results, for example, number one rankings on Google.

Contact the team at Business Website Design today to find out how we can help you realise your digital marketing goals. As a leading digital agency in NZ, we are perfectly positioned to help you establish a professional online presence and boost your rankings.

If you own a small business you are no doubt an entrepreneur and being entrepreneurial you know a website is key for business growth. But your cousin’s buddy said he can |”throw a website together for you and don’t bother with professionals, you’re a small biz”. But is any website design, Dunedin, ok? Can you “ramp it up” when you are bigger?

Handing hard-earned profits over for a well-designed, professional website may seem counterintuitive at first glance. It’s just a pretty placeholder with some widgets and some minor tracking needs surely? That thought process is very risky and will be the handbrake that keeps your company small for years to come. Let’s look at why website design, Dunedin, needs a professional involved.

The Power Of Website Design

You may not be particularly concerned about your website design but your clientele cares deeply about it. Humans are hardwired to react to visuals and three-quarters of your website visitors pass judgement on your business within 3 seconds, PURELY based on what they see.

Your business might be judged as out of touch, slow, low-tech, cheap or dodgy!

And the judgements can get harsher depending on the industry you are in. A research paper, published under the title “Trust and mistrust of online health sites”, assessed that ninety-four per cent of visitors had their first impression affected by the design of a website.

What Is Good Design?

Good design is a broad phrase and while we are all unique individuals there are common denominators in reactions to design. That’s why standard elements are extensively used and consistency of visual language is aimed for.

Just like the spoken language, there is ‘good’ English and ‘below par’ English. A professional writer will always outperform your cousin’s buddy by throwing together some words just as a professional website designer will outperform him or her with website design.

Benefits Of Good Website Design, Dunedin

Usability – Nearly ninety per cent of visitors go to your website to view your offering, two-thirds want your contact details and about half are interested in your About Page. These pages should therefore be easy to find and be engaging or you lose business. There are also standard conventions that the global market has grown to expect from websites and deviating from these can cause frustration.

Navigation – Navigation is not only about clicking on the top menu, its the following clicks that make or break many a client relationship. Hick’s Law states that if you give a person more decisions to make (clicks, for example), the longer their decision-making process becomes and the more distracted they become. Good designers know who to work with this.

Conversions – Good design leads your client and never has them second-guessing or wondering ‘how?’. Get the right amount of attention on offers & CTAs (calls to action), make buttons easily locatable and have professionally written content that is engaging. Content is one of the biggest influencing factors of conversions (new clients).

So is the cousin’s buddy getting the work or a professional whose work will drive up your business growth rate a thousand percent faster!

If you want good website design, Dunedin, and business with huge growth potential call our team of professionals today.

PPC Auckland, pay per click or paid advertising is the turbo part of your marketing charge to the front of the market and your accountant or shareholders will love its return on investment.

PPC, Auckland, delivers immediate visibility, new leads, more website traffic and new clients. Does that sound exciting? Sure does to most entrepreneurs! PPC will grow your business to the next level but it needs solid groundwork, supporting ‘structure’ and excellent conversion destinations. It is not a golden ticket working on its own, it will drive people to your ‘cinema of business’ but if you are not showing an interesting ‘movie’ they will leave in droves. Here are the key elements to making your PPC Auckland campaign great!

Website Optimisation

Before spending on PPC, get your foundations solid. What landing pages are you using? The landing page must be as engaging as your sizzling advert. Don’t link to a generic page but to a silo page honed to engage and convert clients.

The page must load fast, have no glitches, be visually appealing and not cluttered, be engaging, have persuasive calls to action, be hyperlinked to its searchable page, have the right meta descriptions, etc. Above all, it must be clear and concise with professionally written content.

Bidding Know-How

PPC campaigns require you to bid for the use of keywords and an experienced PPC agency knows how to leverage the rules to get you the keywords you need at a better price.

You can do manual or automated bidding but manual bidding can’t be optimised.

Automated bidding uses a little more budget but you can adjust strategies to align better with your goals e.g. conversions, visibility, or traffic.

Budget Size

One of the best aspects of PPC is the fact that you can control your budget and it doesn’t have to be a huge budget. You can launch a PPC campaign with a $50 budget for the Ad spend.

Keyword Analytics

Keyword analytics is the backbone of PPC because without the correct keywords your advert will not be displayed by the search engine.

It sometimes helps to see what your competitors are using but that is only one factor. The analytics side of the process will reveal what customers are using in their searches.

If your business relies on a local market segment, then locally relevant keywords should dominate your choices.

The search engines don’t only use keywords to select your Ads. The search engine also rates your digital presence with a quality score and this ultimately reduces click costs.

The Next Steps

Once you have done the groundwork you then must author and design a killer ad. It needs to be engaging, attractive, unique, concise and goal-focused.

Add a butt-kicking call to action (CTAs) and you’re set to win! People like to be told what to do next in order to achieve the goal of the advert so CTAs are important.

Now you can test two versions of your advert (A/B testing) and see which one gets the greater traction. This is an ongoing process as you refine and improve constantly.

Conclusion

PPC campaigns are not difficult but they are complex as there are a lot of factors that feed into and out of them. Experience with the process, planning, research, bidding and testing will save you a lot of time and money.

Once your masterpieces are launched, the tracking, multi-metric measuring and dynamic tweaking process runs constantly in the background to ensure the goals you want are achieved. That is how you use PPC to deliver excellent returns on investment.

Call us with any questions you have on PPC Auckland and let’s take your business growth to a new level!

You might be questioning web development and web design and if you are we need to urgently jump in and answer this for you. Because it will revolutionise your business!

When done professionally, web development, New Zealand, will deliver benefits into your bank account on a long term basis.

Brand Value

Web development gives your brand digital visibility that will grow your brand value exponentially. Of course, your customer service and product must be good too, but people won’t experience that if they can’t find you online. Consumers will also be suspicious of the longevity of your brand if your online presence is “lacking”.

Strengthens SEO

SEO is the foundation of digital visibility but without web development, New Zealand, you will be left to the whims of whatever digital directory you are registered on and THEIR SEO efforts. Establishing a website and optimising it means you have full control over the key factors like keywords, links, advertising campaigns and more. Your ranking with Google will soar.

Sales Turnover

When you rank higher with Google, you are more visible and your sales funnel fills up faster. If people can’t find you on the digital streets, they will go to the competition. Or if your website is an irritation to use, they will leave. You need a UX and UI optimised website that engages clients and puts money in your bank account.

Customer Relationships

Your website can “educate” clients on the benefits they will get from your products or services and if your website gives them a lovely customer journey and delights them then they will judge your business very favourably. By combining excellent written content with videos and blogs you can share your story in an entertaining way with clients. They will decide your company will be lovely to work with, buy from or engage with.

Niche Targeting

Unlike mainstream media, web development, New Zealand, and digital marketing gives you a refined spend of your budget. You don’t talk to the whole market like a billboard advertising to any random person who passes. You can talk to a niche segment of the market so that any leads that come to your website are high-value leads that are there because they are interested in your product or your brand.

Conclusion 

If you want to stand out from the competition, be visible in a very crowded marketplace and build a loyal customer following then it is vital that you get your web development started OR refreshed!

Talk to our team of diverse, experienced professionals who have decades of experience in web development New Zealand.