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If you are searching for a trustworthy and talented web development team in Hamilton, you most likely have a number of options available to you. But allow us to remind you that getting a website developed is no small task, and it is very important to have the right team at the helm.

So what are some of the factors that should influence your choice?

Experience

While there are some web development teams out there that are inexperienced yet still very talented, it is always a safer bet to go with a company that has many years of experience behind them. This experience means that they have most likely worked with businesses in a wide variety of industries, as well as had the opportunity to make mistakes and learn from them. Your website will not be a guinea pig for a new team to try out techniques on if you go through a highly experienced company, such as Numero.

Capacity

Does the web development team in Hamilton that you are interested in have enough capacity to give your web development project the time that it deserves. Some smaller firms may get exceptionally busy and they may start missing deadlines. Here at Numero, we have a wide number of experienced web developers to ensure that your project deadlines are always met.

Previous Work

One way to get an idea of what a web development team is capable of is to look at their previous work. On their site they should have pictures and links to various websites that they have worked on. By examining these sites you should be able to get an idea of the quality and standards that the web developers uphold, and if you’d want to work with them or not. Here at Numero we have worked on dozens of websites and would be more than happy to provide you with some examples of our work.

Maintenance

For a website to function correctly it requires regular maintenance. The web development team in Hamilton of your choosing should offer quality and affordable maintenance services to maintain the web development work that they have provided for you. Be sure to ask about maintenance and all the details involved.

Looking for premium web development for your Hamilton business? Look no further than the expert team at Numero! We’d love to handle all of your web development needs. Get in touch with us today on 0800 897 605.

Are you a business owner that has been attempting to DIY all of your search engine optimisation strategies? While this is possible, with some business owners yielding good SEO results, it is not always the best idea to handle your SEO on your own. Take it from one of the best SEO companies in Auckland, it takes a professional SEO expert with years of experience to give you the results that you’re after.

Still not convinced? Let’s have a look at some of the reasons why DIY SEO is not a great idea.

Basic SEO is Not Enough

If you are not an SEO expert, your SEO knowledge is going to be basic. While Basic knowledge may help you achieve some results, you may end up making mistakes that yield little results.

You are far better off going with the best SEO company in Auckland, Numero.

SEO is Always Changing

Did you know that the Google algorithm is always changing and this affects SEO strategies that should be implemented for the most effective SEO results? SEO experts keep abreast of current trends and the latest algorithm changes, thus ensuring your site is up to date and features as it should.

Chance of Blacklisting Your Site

As a novice in SEO you are bound to make mistakes, unfortunately some of these mistakes can be extremely costly. You run the risk of penalties and even blacklisting your site if you make use of incorrect or outdated SEO practices.

Inability to Keep Up With Your Competitors

If you only have a very basic knowledge in SEO, you are going to find it very difficult to keep up with your competitors. You may find that they are sailing ahead of you (probably because they are making use of one of the best SEO companies in Auckland) while you are lagging behind.

Web Design is Important

Did you know that web design plays an important role in SEO? Unless you are trained in web design you most likely won’t be able to make the necessary changes to your website for optimal SEO results. Web design can be a tricky skill to learn, and sometimes it is best to just leave this to the experts.

Looking to work with the best SEO company in Auckland? Allow the team at Numero to take care of all of your SEO needs. Get in touch with us today on 0800 897 605.

In 2021 we saw many advances in technology and aesthetic trends that are sure to play a part in the web design trends we’ll see being popularised in 2022.

At Numero, our web designers in Christchurch are always on top of the latest trends in web design, and make an effort to incorporate modern features into all of our web design projects.

Let’s have a look at some of the expected web design trends that we can expect to see in 2022!

App-like Experience

In the past decade, apps have truly grown exponentially, with millions of users using applications everyday.

The way in which applications are set up are quite unique, but they focus on the user experience, which is where websites can learn a lot from apps.

One of the biggest website trends that we can expect to see in 2022 is websites, and especially mobile-based websites, that take inspiration from popular applications.

Simple, One Page Websites

Yes you heard that right.

Simple, one page websites are definitely going to be a trend come 2022. No need for unnecessary pages. Just one page that has all the information you need on that is set up in a cohesive way that prioritises the user experience.

As expert web designers in Christchurch, we have already got various requests for one page websites that pop!

Visual Trends

A concise list of the visual trends that we expect to become popular throughout 2022 include the following:

• Art deco motifs
• Abstract imagery
• Unique illustrations by local artists
• Linework
• Very large text

Numero: Web Designers in Christchurch that Stay on Top of the Latest in Web Design

As professionals in web development and design, our web designers in Christchurch always make an effort to stay on top of the latest advances and trends in web design. This way we can always ensure that we offer our clients the very best web design services.

Our experts are able to build your site from the ground up, or give you a site redesign or refresh if you want to incorporate modern and trending elements into your current design.

Are you looking for expert web designers in Christchurch? Allow the team at Numero to handle all of your web design needs, incorporating cutting-edge trends to give you a sleek and modern website. Contact our web designers in Christchurch today!

Do you have a business that does not yet have a website?

Or perhaps you have a website that you feel is outdated or that you’re not proud of!

Here at Numero, we have the solutions that you have been searching for! Allow our web development experts in NZ to build you a fully functioning website of your dreams that is an accurate representation of your brand and brand values!

Your Website is Often the First Impression You Make to Potential Customers

Oftentimes, your website will be the very first impression that you will give to potential customers, and that is why it is so important to make the right impression!

And how do you do this?

By having a website that is true to your brand identity, and shows off your brand in a positive and professional light. Your website should also have a focus on the user experience, and be easy to navigate. And let’s not forget about the aesthetic appeal.

That can all sound like a lot, but when you get your website built by web development professionals in NZ you  can rest assured that your site will definitely make the right first impression every time!

Web Development in NZ That Focuses on SEO

At Numero, our web development experts in NZ focus on SEO when building sites. We employ sound and trusted SEO strategies to give your site the best possible chance of appearing at the top of relevant search results.

By employing SEO strategies while developing your site, we’ll be helping your ideal audience to find your brand once your site is launched!

SEO is the #1 way to appear at the top of organic search results.

From Scratch to Maintenance

At Numero, we offer you comprehensive web development services in NZ. We offer you the full shebang, from design and planning all the way through to the finishing touches. Once your website is live, we are able to provide you with maintenance services, as well as a wide range of related digital marketing services should you be looking at promoting your business online.

We aim to make things as easy and straightforward as possible for our valued clients!

Are you looking for web development services in NZ? Get in touch with the experts at Numero today. We;ll build you your dream website, that you can be proud to show potential customers for many years to come.

The truth of the matter is that SEO services are beneficial to any business. It really does not matter what industry you are in, SEO services have an exciting array of advantages, and if you’re not already investing in professional SEO services…maybe you should be!

Here at Numero, we are experts when it comes to SEO, and offer a comprehensive range of SEO services to a diverse array of clients. We are very familiar with the many benefits that are associated with these types of services. With some benefits including:

Get Ahead of Your Competition

In any industry there is a lot of competition. But one way to stay ahead of your competition, and to get to potential customers before your competitors do is through SEO services. Professional SEO services will focus on getting your site as high as possible on the search results for relevant searches. If you can get above your competitors on search results, you’ll definitely start soaring ahead of them.

Sustainable Growth

If you think that SEO offers a quick and easy fix, think again. SEO is all about slow, sustainable growth, which is good for the growth of your business! Some SEO services can take months to show results so it is very important to be patient when it comes to SEO, and remember that your growth will be sustainable and long lasting.

More Customers and More Sales

By appearing higher on search results thanks to investing in SEO services, you’ll definitely get more clicks on your website, which will ultimately lead to more sales and more customers. SEO has helped dozens of our clients to meet their sales targets and get more online customers than they ever thought possible. The results that come with ranking high in organic search results is truly remarkable!

SEO Works and is Not Going Anywhere

One of the biggest reasons why your brand should look into investing in SEO services is the fact that SEO is tried and tested, and is not going anywhere any time soon! Yes, changes to the Google algorithm take place frequently but SEO experts know how to account for this. Investing in SEO is an investment that you will definitely not regret!

Are you ready to start investing in SEO services? Get in touch with the team at Numero! We would love to hear from you and tell you more about our SEO services!

SEO is a great way to drive quality traffic to your website, reach more target customers and boost your bottom line. But the biggest question that small business owners struggle with is: “How much does SEO cost per month?”

For monthly SEO plans, agencies charge anywhere from $300 to $10,000 a month depending on the scope of the project, the size of your site and the experience of the agency among other things.

The Benefits of a Monthly SEO Plan

Monthly SEO plans are the route to take when you are looking for a long-term SEO strategy. Most businesses opt for a monthly plan when they want to outsource their SEO needs completely. For a lot of businesses, this is a fruitful way to generate measurable results through SEO.

At Numero, we offer a wide range of monthly SEO packages to suit every budget and goal. We also offer customised plans tailored to your specific goals and requirements.

A monthly SEO plan means that your SEO agency will take care of your entire SEO campaign. They will take care of everything to deliver the results you seek while you free up your time to focus on things only you can do.

An ongoing partnership ensures better communication, improved trust and stronger relationship between the client and the SEO agency.

This is the best way out when you are looking to invest in SEO for the long-term and are looking to delegate every aspect of your search campaign.

It’s also a great option when you want to collaborate with an SEO agency and integrate them with your other departments.

If you look up Google for “SEO packages” or “how much is SEO per month?”, you will come across a wide range of plans and options, which can leave you confused.

So how much should you budget for SEO? That depends on what your requirements are and what services you get.

Three Important Aspects of SEO

Google considers more than 200 ranking signals to decide where to rank a website in the search results, which can be overwhelming and intimidating.

However, if you pay attention to three critical factors, you can still achieve some stellar results, no matter your niche or industry. Here they are:

Information Architecture

Make sure that:

• Search engines can easily crawl and access your website.
• Your website follows the SEO best practices outlined in the Google Webmaster Guidelines
• Your site is mobile responsive
• Has a good page load speed

Content

Content is king for a reason. After all, SEO is incomplete without SEO. So make sure that your content:

• Is unique and original
• Offers excellent value to your readers
• Relevant to search queries
• Satisfies user intent
• Is of high quality

Backlinks

Backlinks are an important part of a good SEO campaign. After all, they are a measure of your website’s authority and expertise. So make sure:

The backlinks are natural. Steer clear of link farms and paid guest posts. Focus on earning links from authority websites that will have a huge impact on your search rankings.

Quality is important here. Even if you earn a small amount of backlinks from high quality websites, you can expect better results compared to getting a ton of low quality backlinks.

There was a time when the success of an SEO strategy was measured only by keyword rankings. Although ranking is critical metric, that’s not the only important one. The most important SEO metrics are those that have an impact on your sales and revenue, namely goal conversions, organic sessions and revenues.

Setting Up a Budget for SEO

The SEO strategies you need for your website will depend on what your goals are. This will pave the way for creating a action plan and the necessary budget.

Ask these pertinent questions:

• Where does your information architecture stand in comparison to your competitors?
• How is your content compared to that of your competitors?
• How is your backlink profile relative to the top ranking website?

Your answers to these questions will pave the way for your SEO strategy. Many a times, the strategy would be the same and the difference is in the volume of work needed.

If you are publishing twice the amount of content and building twice the number of backlinks in budget “2” compared to budget “1”  you can expect to achieve success sooner at the higher budget level.

Having said that, the right budget for your SEO campaign is the one you are able to afford (without losing your peace of mind) for at least 6 to 12 months.

Designing and implementing an effective SEO campaign takes time. Moreover, it calls for proactive management and updates in order to deliver the best results.

And the lower your budget, the longer it will take for your strategy to show results.

So How Much Do You Have to Spend on SEO?

If you are targeting whole of New Zealand, your campaign will have a bigger scope and so you can expect to spend upwards of $1,000 to $1,500 a month.

You can test the waters with a smaller plan that costs around $300 to $500. This way you can test the SEO service without taking on a huge risk.

If you cannot afford to hire a professional SEO agency on an ongoing basis, you can opt for a one-off audit SEO campaign. This will allow you to find errors and opportunities for improvement to give a meaningful boost to your online visibility. Keyword research and content marketing are the other critical areas that you can look into on a one-off basis.

Conclusion

When compared to a PPC campaign, your SEO campaign will not deliver instant results. A well-rounded SEO campaign will combine technical SEO, link building and content marketing.

Even if your SEO strategy is executed to the highest standards, it takes time for the search engines to recognise and reward the efforts.

However, the traffic earned from an SEO campaign is the most consistent while delivering the best conversions.

Ready to discuss your SEO strategy? Claim your free SEO audit report or click here to schedule a chat.

As a marketing manager or a business owner, you want to keep up with the latest digital marketing trends. But a part of you wonders whether SEO is still worth the time and money you must invest in it? After all, keeping up with Google’s continuously evolving algorithm is no joke. And paid advertising can get quicker results. Then there are some who proclaim SEO is dead.

So is SEO really worth it?

Yes, it definitely is! There’s no denying the value of a top spot in the Google search results. But the big question is whether SEO is worth the money being spent.

At the same time, it’s important to understand that SEO is not some magical solution! It’s a science, a constantly evolving strategy that calls the expertise of an experienced professional to identify trends, patterns and issues.

So if you are wondering whether SEO is worth the money, read on.

Is Your Website Visible in the Search Engines?

Let’s begin by doing a quick search in Google for some of your target keywords.

Does your website show on the first page of Google search results? Is it invisible? That’s not a great sign!

If you cannot find your website in the search engine results pages (SERPs), then your target customers are unlikely to find it. Given that more than 91.5% of search users do not look past the first page of search results, you are losing valuable traffic and customers if you are not on the first page of the search results. In fact, more than 30% of people click on the first listing in the search results.

So What can Search Engine Optimisation do for Your Business?

An SEO campaign improves your visibility in the search engines, driving quality traffic to your website, which leads to higher conversions, leads and sales.

And how does an SEO agency improve your search rankings? By optimising your website for user experience and ensuring search engines can find your website for relevant search queries.

In order to improve your sales, your website should be optimised for conversions too. Simply having people visit your website isn’t enough. If your website does not have calls to action (CTAs) or the contact information is invisible, you will have a hard time converting the traffic into leads and sales.

Some may say that paid traffic is a better option as it delivers quicker traffic. But for some, the quality of traffic is the biggest concern. And for yet others, cheapest traffic is the best option.

So in order to answer the question: “Is SEO worth it?”, you must consider the following three aspects and consider what’s important to you:

Speed of Traffic

If the speed of traffic is your biggest concern, then SEO might not be your best bet initially.

There are no shortcuts to ranking quickly in the organic results. When you carry out an SEO campaign, you are essentially working on earning popularity. When a site/page goes live, it’s only one of hundreds of thousands of websites that have gone live that day!

So if you are hoping to generate traffic to your website quickly, SEO may not be the route you want to take. It’s a strategy that takes 6 to 12 months for the results to show up. But the wait is worth it for the kind of results SEO can deliver as you will see below.

Quality of Traffic

This is where SEO scores over paid ads. People do not inherently trust ads. Many people are averse to ads and many people use ad blockers to steer clear of them.

In fact, more than 70% of users ignore ads and head straight to the organic listings in the search results. People trust organic results more than paid ads. This trust has immense value. Your visitors recognise that your website has earned its place in the organic results and has not paid for a boost.

So long as you are targeting the right keywords and offering immense value to your visitors once they land on your site, your conversion rates are likely to be higher for organic traffic compared to paid visitors.

So coming back to the question: “Is SEO worth the money?”, the answer is simple and straightforward – if the quality of traffic is important to you and you want to convert a higher percentage of the traffic, then SEO is absolutely worth it!

Cost of Traffic

When it comes to paid ads, you are essentially paying for every click. And the cost per click will depend on the industry and how many other businesses are competing for a slot.

You could spend as low as $1 or as high as $1 for a click with paid ads.

However, SEO services don’t charge you for every click. The organic traffic flowing to your website is absolutely free. All you pay is for the work the SEO agency does to boost your website’s visibility in the organic search results.

So, for example, if you spend $3,000 a month on PPC, an SEO campaign can allow you to bring down your PPC spending and begin generating free traffic through organic search.

So if you ask whether SEO is worth the money, the answer is clear. If you are looking to lower your cost per click, SEO is definitely worth it.

Conclusion: SEO is an Investment, Not a Cost

So if you are wondering how much SEO costs, you’ve already begun on the wrong note. SEO is an investment that will deliver multi-fold returns over time.

And you can choose to invest as much or as little as your budget allows. The amount you invest in your SEO campaign from month to month will depend on your budget, your goals, your strategy and the SEO agency.

At Numero, we offer SEO plans to suit every budget and goal. Get in touch with us today to discuss your SEO strategy. Better yet, claim your free SEO audit and we will send you an in-depth report outlining the gaps in your current SEO strategy and how we can plug those gaps to help improve your online visibility and win more customers.

You have a website but it’s not enough. You have tried a lot of DIY marketing strategies but it has only led to a trickle of traffic. You have heard a lot about the importance of SEO and are now ready to invest in one. Now you are wondering: “Which is the best SEO company in New Zealand?”

Although this is a good question, the answer is subjective. After all, every company believes itself to be the best at what it does. So instead of searching for the best SEO company, look for an SEO agency that can improve traffic, leads and sales for your business.

And that’s exactly what the team at Numero can deliver for you. We are an Auckland-based full-service digital marketing agency with many years of experience. We leverage our in-depth experience in web design and online marketing to put together a solid SEO strategy that wins customers for your business.

Finding the right SEO agency is everything. After all, without an effective SEO campaign, you are simply dumping your money down the drain. So let’s take a look at some of the things to look for in your search for the best SEO company.

Request a Free SEO Audit | Contact Us

A Diverse SEO Team

The next important thing to look for in an SEO agency is the digital marketing experts who will handle the task for you.

Implementing an SEO strategy is no mean feat. There is a lot of thought involved. So be sure to ask for more information about the team that will work with you to deliver the desired results.

An experienced SEO agency will proudly talk about their team on their website and their social media profiles. So be sure to dig deep into the team before you decide who is the best SEO company.

A Well-Defined Process for Executing SEO Strategies

An effective SEO campaign is one that follows a proven process. As an SEO company gains experience, they begin to map their winning formula to help customers understand how they achieve stellar results.

So each SEO agency has its own process. Every SEO agency that has delivered results will have one in place.

For instance, at Numero, we follow our unique 8-step process which includes:

• SEO audit
• Keyword research
• Competitor analysis
• Content marketing
• Social media marketing
• Link building
• Execution of strategy for technical SEO, on-page SEO and content

A Stunning Client Portfolio

SEO strategies that deliver results aren’t easy to manage. From strategising to execution, every step takes a lot of time, commitment and effort.

Therefore, SEO agencies that have achieved stellar results for their clients are sure to display their results on their websites.

Explore their case studies section to take a good look at the kind of work they’ve done and the results the SEO agency has achieved for their clients.

This has two benefits.

It establishes that the agency is experienced. And second, it makes it easy for you to make a decision.

When looking at the results, it’s important to track the right metrics. A successful SEO agency will not just talk about rankings and traffic but also elaborate on the conversions, sales and revenue growth they’ve achieved for their clients.

Client Testimonials

If a digital marketing agency has helped boost your website traffic, leading to increased sales, you would be inclined to write a good word about them, right?

So when choosing an SEO company, look for client testimonials to know what their past customers have to say about them.

The best SEO agencies will proudly display client testimonials on their website.

Read their Blog and Follow them on Social Media

Take the time to follow the SEO on social media platforms like LinkedIn and Facebook. Perhaps read some of their blog posts and even subscribe to their newsletter. This will give you insight into their tone as social media and blogs usually bring out the personality of a business.

You can even gather how experienced they are and what they prioritise by glancing at the content they publish.

Check their Fees and Contracts

Every SEO agency is structured differently. While some work on a monthly basis, yet others may lock you into a 12-month contract.

Get to know their plans and fees and get a clear picture of the expected deliverables for the said price/plan. You can compare the price quotes of different SEO agencies to make sure you are being offered a competitive rate.

Although price isn’t the only important consideration, it’s still an important aspect. After all, you want to be sure what you are getting for what you are paying.

At the same time, you get what you pay for. So opting for the cheapest quote is not necessarily the best way to go about when choosing the best SEO agency. The best SEO agencies have a proven strategy, a team of experienced specialists and access to proprietary tools and technology all of which cost money, which will likely be factored in your quote.

Conclusion: Take Your Time When Choosing an SEO Agency

Choosing an SEO company is an important step in the right direction. So don’t be in a hurry! Take your time to compare different SEO agencies you are considering and make your mind based on how comfortable you feel with an agency. So be sure to pick an agency that’s right for you and your requirements and one that has a diverse team of SEO specialists.

At the same time, it’s important to realise that SEO is not a short-term strategy. You can’t expect to see results immediately. So it’s important to be patient with your SEO agency. But it’s worth the wait. Once things take-off, there are no limits to the results that SEO can deliver.

Here at Numero, we breathe SEO. Talk to us today to know how we can help you win your target customers. Request a free SEO audit today!

Wondering how much SEO costs in New Zealand?

Your website is live. The design is stunning, you are adding content regularly and the traffic is trickling in. Search engine optimisation is the next thing to tick off your list. In order to budget for SEO, you unnaturally want to know how much it will cost you. So you are wondering: “how much does SEO cost in NZ?”

That’s the first thing that many clients ask us when thinking of using our SEO services in Auckland. Although it’s a good question, the answer isn’t straightforward. Why?

Just like buying a new watch or clothing, you can get SEO services in pretty much every budget, but typically you get what you pay for and the results can vary.

A top listing in Google search results is seen as a reliable, credible source of information. Whether you are looking to buy a diaper, cologne or SEO services in New Zealand, a website that’s listed at the top grabs attention and earns the trust of search users. A well-designed SEO strategy can help drive quality traffic to your website and boost sales for your business.

So if you are wondering: “how much does SEO cost in NZ?”, read on for more information.

Request a Free SEO Audit

The Factors that Affect the Cost of SEO

SEO isn’t just about ranking in the search engines. SEO is also about improving your website to offer the best user experience. So SEO isn’t a one-off task that you can tick off and forget about.

SEO is an ongoing, proactive strategy aimed at continuously improving your website and digital presence with a view to offering the best user experience and offering valuable content that compels the search engines to rank your website at the top of the search results.

Here are some of the goals SEO can help you achieve:

• Drive quality traffic
• Generate leads
• Improve conversions
• Reach more prospects
• Outrank your competitors

No matter what your goal is, how much invest in your SEO strategy will depend on a variety of factors. Here are two of the most important factors:

Your Website

Your website’s design plays a critical role in how much you will invest in SEO. Here are some critical questions to ask:

• Is your website design SEO-friendly? While some designs are SEO-friendly, some templates and designs can undermine SEO.
• Is your website mobile-friendly? After all, mobile-friendliness is an important ranking factor with the advent of Google’s mobile-first index.
• Is a free website builder worth the pain and hassle of ranking your site in the search engines? Site builders typically have limited features when it comes to SEO and sometimes, bloated source code can seriously affect your website’s performance.
• Did your website design agency implement the fundamental SEO practices or will you need an SEO specialist?

Your Current SEO Campaign

When it comes to your existing SEO strategy, there are two possibilities:

If your current SEO is well-designed and well-implemented, it can help boost your website higher up the search engines with additional SEO services.

If your current SEO strategy is poorly designed, it can have a detrimental effect on your traffic and conversions. Repairing the flaws typically is more expensive compared to implementing an SEO strategy on a website without any history.

What Can You Expect from SEO Services in Auckland?

There are so many SEO agencies, services, packages and pricing points that you may have a hard time making a choice. So the big question is: what are you paying for when you hire an SEO agency?

Here are some of the important SEO services that an agency provides:

Keyword Optimisation

This includes keyword research where the SEO specialists will identify the most relevant and most profitable keywords to target for your website. Once the keywords have been identified, they must be incorporated into your website. It’s important to do so without overstuffing your website with keywords, which can hamper readability, usability and even your search rankings.

Content Writing

Content is at the heart of any SEO campaign. In addition to optimising your existing pages, your SEO agency will charge for creating new content for your website. The goal is to make your website useful, relevant and valuable for a given search query. Given that Google prefers websites offering quality content, your SEO agency will focus on creating original, compelling and engaging content that’s optimised for your target keywords.

Link Building

Quality gets rewarded in the online world and that holds good for backlinks too. Poor link construction can damage your search rankings whereas good link building strategy can boost your rankings.

Link building covers internal linking (links within your website) and external links (from other websites). When other authority websites link to your website, it directly improves the value and authority of your website. This positive endorsement is a huge ranking factor and can boost your website’s rankings in the search engines.

That’s why it’s important to put in place a well-rounded linking strategy while keeping clear of unethical and improper link building strategies that could get you in trouble, leading to a penalty.

You Get What You Pay For

So if you are still wondering: “how much does SEO cost?”, the simple answer is that it all depends on the quality of your website and current SEO strategy. If there’s a lot of repair work involved, SEO may cost you much more than a website without any problems.

It also depends on your budget, goals and your current positioning. If you have a small budget, you can invest in a simple SEO strategy but implementation will take time.

At the end of the day, it boils down to the fact that you get what you pay for. If you choose a cheap SEO service, you are essentially throwing your money down the drain. So your focus shouldn’t be “how much should I pay for SEO in NZ?”

Rather, you should focus on choosing a reliable, trusted, credible and experienced SEO agency like Numero that can help you achieve your marketing goals with a well-designed SEO strategy.

Request a Free SEO Audit

If you are looking to build your first website, perhaps a DIY website is on top of your mind. You’ve heard a lot about Wix.com and how it can give your business an online presence for free.

You have a lot of questions. “Is Wix.com really free?” “Is it really possible to build a business website for free?” “What are the hidden costs?” We answer all these questions and more to help you make an informed decision.

So is Wix free?

The basic plan is free but there’s a downside – your website will have a prominently visible Wix ad, which is the last thing you want your visitors to see. Moreover, you won’t be able to connect your domain name to your free Wix site. If you are looking to create a professional image of your brand, then this is really an impractical option.

If you want to remove ads from your website and need access to professional features such as connect your domain name or e-commerce functionality, you must upgrade to one of their premium plans.

Put simply, if you want to build a business website with professional features and connect your domain name, then Wix.com is not really free. Hiring a web design Auckland agency is the better option.

Why You Shouldn’t Use Wix

We have had clients come to us after building a website on Wix and looking for a better website with better visibility. And that right there is the biggest problem. Wix makes it extremely easy to build a stunning website that performs poorly.

In that paradox lies its biggest problem.

Let’s take a look at some of the reasons why you shouldn’t use Wix to build your business website or any website you want to monetise:

Easy Doesn’t Make it the Best

Sure, Wix makes it extremely easy to build your own website. But there lies the trouble.

The approach towards website design as an ‘easy’ job itself is incorrect. Your clients rely on you for the products/services you specialise in. But visitors to your website will judge you based on how your website looks and performs.

Now just because you could easily put together a website does not mean that you will end up with a conversion-friendly website. So what if your visitors land on your website only to leave sooner than they arrive?

It means your website has failed to serve its purpose.

Web design isn’t just about putting together some random elements, images and content. There are so many aspects to consider such as:

• The structure of your website
• Content optimised for the search engines
• The page titles to use
• Compelling calls to action
• Analytics to track the performance of your website

A free website may help you save a few thousand in web design costs. However, think of how much business you will have lost using a cheap web design?

You Can’t Choose a Hosting Provider of Your Choice

There’s no negotiating with this point. Wix will mandatorily host your website. And there’s a lot not to like about this situation.

For starters, if you are not happy with the page load speed of your website, you should be able to switch to a host of your choice. And there are so many options to choose from.

But when you are with Wix, you have no choice.

And there lies the second problem. Let’s say that you want to move your Wix site to another platform like WordPress. You won’t be able to do that. Although you can move a WordPress website to any hosting provider or web design company, you won’t have such flexibility with a proprietary platform like Wix.

You will have access to your website only as long as you are paying the monthly subscription fees. Should you decide not to pay the monthly fees or move to another host, there’s only one way out – forget your Wix website and start building a website from scratch!

Not only that but you will have a hard time migrating your content, which can be exhausting if you have tons of pages. If you are on an open-source platform like WordPress, you can easily think of making the switch. At most, you may lose your previous theme but at least you won’t have to sweat about migrating your data and content.

Wix is Costlier than You Thought

Wix’s free website plan makes it a great attraction among business owners. It’s an excellent sales strategy that brings customers through the door.

However, you are pretty much stuck with a free plan. Your free website will have Wix branding and the favicon will also be a Wix logo. You won’t even be able to add Google Analytics tracking code until you upgrade to the premium plans.

Premium plans begin from as low as $6, which makes it a no-brainer.

When you want to add additional features and functionality to your website, Wix will take you to the app store where you can pick from different apps. Most apps are offered on a fermium model, which means additional features are always offered at a price.

However, these are not even the biggest costs of using Wix. The biggest cost is that you end up with a website that is built by people who don’t know what makes a website tick and end up with a site that does not perform well or is difficult to find online.

And that loss of functionality is costing you customers who would have otherwise converted had you invested in a user-friendly, functional website.

Parting Thoughts

Wix makes it possible to create a website you think looks great. However, that’s nothing more than make-believe. Unless your visitors have a user-friendly experience, they are not going to take any action.

Your website is not just your online calling card. When done right, your website can help you to boost sales and grow your business to unimaginable levels.

That’s what a website design agency is for. Just like your customers rely on you to make the world’s best products, businesses across Auckland and New Zealand trust us to build websites that win customers.

Talk to us today!